COVER STORY
they are. When AI isn’t accountable or explainable, it feels like a threat not a support.
WHAT WE’RE DOING TO HELP
At Digital Care Hub, we’re working with the Institute for Ethics in AI, Casson Consulting, and others to shape a shared vision for responsible AI.
Over 30 organisations have signed our Collaborative Call to Action, and more than 20 tech suppliers have signed the Tech Suppliers’ Pledge – with more joining weekly.
We’re also developing an AI in Social Care Alliance to bring diverse voices into long-term decision-making.
We’re not trying to slow innovation – we’re trying to shape it so it serves care, not the other way around.
WHAT GOOD LOOKS LIKE
We have developed guidance to help care providers, staff, and partners think through how to use AI in safe, ethical, and person- centred ways. While many of the statements describe what should happen rather than what is currently happening, they support conversations and decisions about how Generative AI can improve care.
The guidance highlights areas such as improving outcomes, ensuring choice and control, protecting privacy, promoting transparency, maintaining human connection, and avoiding discrimination.
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For example, care providers can check their position against the following statements: • We make it clear when people are interacting with technologies in their dealings with us.
• We make clear to our staff when they are expected to take responsibility for checking the work done by the technologies in use in our services. We empower them with skills and capabilities to overrule technologies where needed.
• We do not make assumptions about whether people’s social or emotional needs can be met by technologies.
• We ask the suppliers of the technologies we use how they safeguard against bias against individuals or groups, including those with protected characteristics, in their systems. We only use tools with adequate safeguards in place.
FINAL THOUGHTS: LET’S KEEP PEOPLE AT THE CENTRE
It’s easy to get swept up in the AI buzz. But the real question isn’t ‘what can AI do?’ It’s ‘what kind of care do we want to offer – and how can AI help us enhance it?’
Responsible innovation starts with asking what matters to people and involving them every step of the way. If we do that, AI could help create a more dignified, empowering care system.
If we don’t, we risk turning care into something colder, less human – and less just.
www.digitalcarehub.co.uk/AIinSocialCare www.digitalcarehub.co.uk/AICalltoAction www.digitalcarehub.co.uk/AITechSuppliersPledge
www.tomorrowscare.co.uk
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