RECRUITMENT & RETENTION CARE WITH HEART
Ewelina Wiesner shares her inspirational story of how she founded SilverStars Care and is building a culture of compassion, flexibility and respect at the company.
In a care sector that’s oſten stretched thin, where staff are burnt out and clients risk becoming just another name on the rota, I set out to build something different, for myself, my team and my clients. SilverStars Care is the result: a company shaped by kindness, flexibility, and a deep belief in the humanity behind every care relationship.
My journey into care started years ago, working across a range of settings, from elderly support to helping younger people with complex health needs. What I loved most was the human side: helping people live with dignity, forming meaningful bonds, and knowing that even the smallest act of kindness could make someone’s day. But what I found increasingly difficult was the rigid and inflexible way the sector oſten operated. Resources were stretched, demands were high, and there was little understanding of the realities carers faced; especially those of us trying to raise a family while managing our careers.
Becoming a mum changed everything for me. Like many working parents, I found myself torn between being fully present at home and giving my best at work. I saw how the care sector oſten leſt no room for carers to be human; to attend school events, rest when they were unwell, or just take a breath.
That tension was my turning point. I didn’t want to just survive it; I wanted to fix it.
So, I started SilverStars Care. I wanted to create a place where people feel supported and valued, not burned out or replaceable. A place where clients receive care that comes from the heart – because it genuinely does.
From the start, I built SilverStars around empathy; not just for the people we support, but for their families and our care teams as well. I truly believe that when carers are respected and empowered, they provide better care. When families feel listened to, they breathe easier. And when clients feel seen, their wellbeing improves.
One of the things I’m most proud of is our flexible approach to staffing. Many of our carers are parents or have other commitments, so we build rotas that reflect real lives. That might mean adapting shiſts for school pickups, covering when someone’s unwell, or just making sure people have breathing space. It’s not always easy, especially in a sector that’s constantly recruiting, but it makes a world of difference.
Diversity is another strength we embrace. I’ve brought together a team from a wide range of cultural backgrounds, which not only helps address local staffing shortages but also enriches the way we care. Different perspectives bring creativity, sensitivity, and warmth to our work – qualities that matter so much in this field. They also help us form deeper connections with a diverse range of clientele.
Of course, running a care business has its challenges. Budgets are tight, and the emotional toll of the work is very real. The
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pandemic tested all of us. But I’ve always believed in planning for the worst while helping people at their best. That’s why I’ve expanded our office team, put solid emergency planning in place, and continued investing in training and supervision to support our staff’s wellbeing.
What really sets us apart, though, is how we approach care itself. For me, it’s never been just about delivering a service; it’s about helping people live full, meaningful lives, even when they’re facing illness, disability or ageing. We support clients to stay independent, to keep doing what they love, and to stay connected to their communities.
“I’ve brought togethera team from a wide range of cultural backgrounds, which notonly helps address local
staffing shortages but also enriches the way we care. ”
We also work closely with family carers, the unsung heroes of home care. I know how isolating and exhausting that role can be. That’s why we make it a priority to involve families right from the start, offering guidance, reassurance and support so they don’t feel like they have to carry the load alone.
Looking ahead, I’ve got big plans for SilverStars. I’m currently exploring live-in care to help more people stay safely in their own homes, and offering professional care on holidays or day outings so the people we look aſter can continue to have rich, full lives. I’d also love to open a respite centre so family carers can take a proper break without worry. These are bold steps, especially in a sector with so many funding uncertainties, but I believe in them with all my heart.
To make sure we grow without losing what makes us special, I’m putting in systems to keep everything personal. That includes hiring a dedicated customer service team lead to ensure every interaction, whether it’s an initial enquiry or long-term support, feels friendly, thoughtful, and human.
At its core, SilverStars Care is more than just a care provider. It’s a community. One built on trust, warmth and shared purpose. I’ve seen that it is possible to create a culture where carers are proud to come to work – and where clients feel truly cared for.
We don’t just provide care. We build relationships. That’s the difference, and it’s why people stay with us, both as clients and as part of the team.
In a world where care can so oſten feel rushed, transactional or impersonal, I’m committed to proving that kindness, compassion and real connection still come first – and that they truly change lives.
www.silverstarscare.com
www.tomorrowscare.co.uk
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