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COVER STORY LIVING IN THE ICE AGE


For this month’s cover story, we caught up with ICE, as they tell us all about their service offering, including their SMARTtrak system and Robo 2 robotic cleaning machines. They give us an insight into how they are doing and what new ventures they have on the horizon.


With more than 45 years of experience, ICE is one of the first choice providers of industrial cleaning machines in the UK. We pride ourselves on the unique service we offer our customers, providing everything from equipment purchase or rental to asset management and maintenance.


We offer a variety of bespoke service packages including all-inclusive service and repair of equipment, and will repair or provide loan machines so that customers are never without a machine. This helps our customers to boost their productivity, drive down and fix their costs. Our ServiceSmart system offers real-time service and repair tracking – this provides our


customers with complete visibility of their equipment. It also takes care of asset management, H&S compliance and inventory control for machines across the customers’ entire estate.


Our training is delivered by ICE’s Business Support Team; a team dedicated to the training and installation of equipment. We do not use sales people or engineers for this function as we recognise the importance of performing the task properly. Our on-site training is supported by the ICE App (http://app.ice-clean.com), which hosts a range of machine training videos designed to give step by step instructions on operating our equipment.


We pride ourselves on being innovative and future-focused, with market leading products such as SMARTtrak. SMARTtrak fits telemetry to machines, giving customers complete visibility of where the machine is, when it has been used and how long for – even down to the detail of how long the brushes have been in motion. This gives unprecedented management information that can be accessed remotely from any PC, tablet or phone. It also gives detail about the service maintenance schedule based on the number of hours each machine has been running for, and when the next service is needed. We currently have over 1,400 machines installed with SMARTtrak across the UK.


HOW ARE WE DOING? We have had an extremely exciting year so far, with numerous contract awards for major high street and food retailers, plus a host of well-known leisure facilities, totalling £5million in contract value, and adding in excess of 1,300 retail locations across the UK.


We have also seen significant growth in our Simplify Rental business, highlighting the growing trend towards equipment rental. Simplify is the industry’s most flexible and comprehensive equipment rental


22 | Tomorrow’s Cleaning September 2015


model, giving access to a whole range of innovative equipment without the requirement for capital spend. It is fully flexible, and designed to expand and contract as required, minimising risks associated with traditional equipment purchasing. Simplify customers also benefit from ICE ‘buying back’ legacy equipment, which is proving to be an extremely attractive proposition.


We pride ourselves on being innovative and future-focused, with


market leading products such as SMARTtrak.


ICE has recently started to collaborate and work extensively with Principle Cleaning Services on our Simplify Rental programme. Peter Smith, Managing Director of Principle said: “Following extensive discussions and negotiations, and having looked at the equipment and service offering of others, Principle has made the strategic decision to partner with ICE for all our new equipment and service requirements on a three-year contract. ICE’s flexible approach to rental, and its wide variety of technological and equipment innovations has already started to add value to existing business and new tender opportunities. We are excited about working closely with ICE over the contract period to build and develop a strong partnership and alliance.”


WHAT’S NEW?


The ICE On-Demand Range We are very excited to announce the launch of our new ‘On-Demand’ cleaning range. There is a growing demand for more compact, cordless cleaning equipment in many industries, and our new range fits the bill perfectly.


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