LEAD DON'T FOLLOW
Karndean Designflooring has provided a highly flexible and stylish floor with added acoustic benefits to Farfetch’s new London HQ.
Architecture and design studio, STUDIOFIBRE, looked to UK manufacturer of luxury vinyl flooring Karndean Designflooring when tasked with delivering a highly flexible and stylish floor for pioneering global fashion brand Farfetch at its new London headquarters - integrating work, private shopping and event areas in one dedicated space.
Taking inspiration from the individual style that Farfetch curates and delivers to its own global customer base, STUDIOFIBRE opted to create a flexible, stylish and deconstructed space for users.
Fiona Livingston, cofounder and director of STUDIOFIBRE went for a gallery-style scheme with Karndean LooseLay Colorado underfoot throughout.
“Flexibility is key for us when looking for the right floorcovering,” explains Fiona. She said: “With a wide mix of colourways and practical format, Karndean LooseLay helped us create an eclectic, stylish space.”
With aesthetics and functionality high on the agenda, Karndean LooseLay Colorado played a significant role in delivering the industrial yet luxurious backdrop. Its distinctive light grey hues and sealed concrete finish offered the realistic
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effect of poured concrete with added acoustic benefits and the ability to access underfloor services.
“Midway through this project, Farfetch decided to take an additional floor in the building to accommodate their growing headcount,” explains Fiona.
She said: “Having the added acoustic benefits of reducing noise transfer to rooms below meant we could continue our Colorado theme throughout the entire scheme without any disruption caused to our original plans.”
Tapping into Farfetch’s ‘lead don’t follow’ ethos, STUDIOFIBRE added a mix of curated pieces and bespoke furniture including a solid stone-effect Corian boardroom table, bamboo staircase and oversized contemporary circular chandelier.
Matthew Speck, commercial sales director of Karndean Designflooring, said: “STUDIOFIBRE have innovatively infused all aspects of the Farfetch brand to create a space that reflects their evolving style and identity. We’re thrilled to be involved with this project as it demonstrates the versatility and sophistication of our Karndean LooseLay products in commercial applications.”
www.karndean.com CASE STUDY | 17
photography by Pantling Studio
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