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MARKET INSIGHT Introduction


Introduction In 2019, the UK resilient floorcoverings segment accounted for an estimated 19% of the total UK floorcoverings market having grown share since 2016. Used in both residential and contract applications the sector, which includes sheet vinyl, LVT, rubber and safety flooring, continued to outperform the total floorcoverings market between 2016 and 2019. This was underpinned by the product range offered, design innovation and increased colour palettes.


Market Overview & Trends


Although a mature market sector, resilient flooring has managed to rejuvenate itself a number of times over the last decade, through product and design innovations. These have contributed to the vinyl sector in particular being able to defend share from competing products such as woods and floor tiles.


Market Overview & Trends Although a mature market sector, resilient flooring has managed to rejuvenate itself a number of times over the last decade, through product and design innovations. These have contributed to the vinyl sector in particular being able to defend share from competing products such as woods and floor tiles.


Interior design trends have continued to influence the choice of flooring products in both homes and commercial premises. Whilst the overriding trend for a mixture of products continues, the use of colour, embossing, texture and simulation of natural products, such as stone and wood, have also been key features of the resilient floorcoverings market over the last two to three years.


Suppliers to the UK market have introduced sector specific products to the market which have seen vinyl and safety flooring consolidate and even improve market share, particularly in the contract sector. The health and residential care sector has been a particular focus in recent years with the continuing development of dementia and visual impairment friendly products that have anti-sparkle finishes but also include more defined colour blocks and patterns.


Sustainability and environmental credentials are increasingly cited within the market, not only in terms of raw materials and amount of recyclate used, but also the end-of-life considerations. This has benefited some rubber, cork and linoleum products but they remain much smaller sectors of the overall resilient market.


Suppliers to the UK market have introduced sector specific products to the market which have seen vinyl and safety flooring consolidate and even improve market share, particularly in the contract sector. The health and residential care sector has been a particular focus in recent years with the continuing development of dementia and visual impairment friendly products that have anti-sparkle finishes but also include more defined colour blocks and patterns.


Sustainability and environmental credentials are increasingly cited within the market, not only in terms of raw materials and amount of recyclate used, but also the end-of-life considerations. This has benefited some rubber, cork and linoleum products but they remain much smaller sectors of the overall resilient market.


Vinyl 88%


Whilst continuing to experience overall growth, the market remains under pressure from the squeeze on average prices. This price pressures stems not only from competition within the resilient flooring sector but also from other floorcoverings products. The focus on LVT in both the domestic and contract end-use sector has also increased the numbers of suppliers targeting the UK market seeking to increase market penetration and share.


International trade remains a focus for the sector with LVT in particular import dependent.


Information Classification: General


Recent Performance The resilient floorcoverings market experienced overall growth of 11% between 2016 and 2019, outperforming the wider floorcoverings market. However, 2018-19 saw annual


06 | FEATURE


Whilst continuing to experience overall growth, the market remains under pressure from the squeeze on average prices. This price pressures stems not only from competition within the resilient flooring sector but also from other floorcoverings products. The focus on LVT in both the domestic and contract end-use sector has also increased the numbers of suppliers targeting the UK market seeking to increase market penetration and share.


International trade remains a focus for the sector with the LVT sector in particular import dependent.


Interior design trends have continued to influence the choice of flooring products in both homes and commercial premises. Whilst the overriding trend for a mixture of products continues, the use of colour, embossing, texture and simulation of natural products, such as stone and wood, have also been key features of the resilient floorcoverings market over the last two to three years.


Although a mature market sector, resilient flooring has managed to rejuvenate itself a number of times over the last decade, through product and design innovations. These have contributed to the vinyl sector in particular being able to defend share from competing products such as woods and floor tiles.


100 150 200 250 300 350 400 450


Market Overview & Trends


growth rates scaled back to around 3% from the 4-5% annual increases in 2016-17.


Interior design trends have continued to influence the choice of flooring products in both homes and commercial premises. Whilst the overriding trend for a mixture of products continues, the use of colour, embossing, texture and simulation of natural products, such as stone and wood, have also been key features of the resilient floorcoverings market over the last two to three years.


Although a mature market sector, resilient flooring has managed to rejuvenate itself a number of times over the last decade, through product and design innovations. These have contributed to the vinyl sector in particular being able to defend share from competing products such as woods and floor tiles.


50 0


2016 2017 Source: AMA Research Ltd Recent Performance


T She uncertainty in the wider UK economy along with the slowing2016 of business investment and consumer spending have impacted s aales in both the domestic and contract sectors. However, LVT has continued to improve its position and has seen increased


uppliers to the UK market have introduced sector specific products to the market which have seen vinyl nd safety flooring consolidate and even improv market share, particularly in the contract sector. The


specific products to the market which have seen vinyl demand from the domestic sector.


Suppliers to the UK market have introduced sector health and residential care sector has been a


nd safety flooring consolidate and even improve development of dementia and visual impairment


frie hndly products tha have anti-sparkle finishes but a Tlso i pParrnctolicude modlaruct Mix


Product Mix ealth and residential care sector has been a


he increased focus on LVT in both the contract and domestic end-use sector meant that vinyl took marginal share in 2019. The residential sector in particular saw increased SuTshe increased focus on LVT in both the contract and


focre defined colour blocks and patterns. us in recent years with the continuing


indomestic end-use sector meant that vinyl took marginal ofs raw materials and amount of recyclate used, but


singly cited within the market, not only in terms co also include more defined colour blocks and patterns.


increasingly cited within the market, not only in terms emain much smaller sectors of the overall resilient marlso he end-of-life considerations. This has benefited


some rubber, cork and linoleum products but they f raw materials and amount of recyclate used, but


mand from the contract sector. et.


Wwith continuing demand from the contract market for sector specific products. Vinyl is forecast to remain the dominant


some rubber, cork and linoleum products but they h riemalst ciontinuing to experience overall growth, the


UK Resilient Flooring Market - Product & Sectror M x by Value 2019 (%)


L a LVinoleum remains a higher value niche product wicthin the secesidential sector but its environmental credentials and talrongevity also result in continuing installations in contract e snd-use sector such as health and education. Rurbber and I c tork flooring products also remain a much smaller sector but have also been in focus recently, particularly where e Invironmental and sustainability credentials are cited.


tm competition within the resilient flooring sector but market remains under pressure from the squeeze on


Future Prospects he contract sector.


but also from other floorcoverings products. The focus on LVT in both the domestic and contract end-use ector has also increased the numbers of suppliers nt argeting the UK market seeking to increase market the LVT sector i


T in both the domestic and contract end-use r from competition within the resilient flooring sector geting the UK market seeking to increase market penetration and share.


Rubber & Cork 6%


articular import dependent.


ernational trade emains a focus for the ector with penetration and p share.


nternational t Trade remains a focus for the sector with the LVT sector in particular import dependent.


Linoleum 6%


UK Resilient Flooring Market - Product & Sector Mix by Value 2019 (%)


Extracted from the Floorcoverings range of UK market focused reports published between 2018 and 2020 Contact sales@amaresearch.co.uk or see www.amaresearch.co.uk for details.


Vinyl 88%


Vinyl 88%


Rubber & Cork 6%


UK Resilient Flooring Market - Product & Sector Mix by Value 2019 (%)


opportunities for growth as landlords increasingly focus on ease of installation and cleaning criteria for rental properties.


market remains under pressure from the squeeze on erage prices. This price pressures stems not only


n much smaller sectors of the overall resilient


ecast to remain the dominant product into the medium term, underpinned by als Sustainability and environmental credentials are


forhare in 2019. The residential sector in particular saw o the end-of-life considerations. This has benefited


diencreased demand for LVT products as increasingly


demand for LVT products as increasingly competitive ranges have been introduced. Vin friendly products that have anti-sparkle finishes but


development of dementia and visual impairment tainability and environm ntal credentials are


cryeal sheeting and safety flooring have also contributed to overall share gain with ntinuing demand from the contract market for sector specific products. Vinyl is


par aticular focus in recent years with the continuing market share, particularly in the contract sector. The


The resilient floorcoverings market experienced overall growth of 11% between 2016 and 2019, outperforming the wider floorcoverings market. However, 2018-19 saw annual growth rates scaled back to around 3% from the 4-5% annual increases in 2016- 17.


The uncertainty in the wider UK economy along with the slowing of business investment and consumer spending have impacted sales in both the domestic and contract sectors. However, LVT has continued to improve its position and has seen increased demand from the domestic sector.


Interior design trends have continued to influence the choice of flooring products in both homes and commercial premises. Whilst the overriding trend for a mixture of products continues, the use of colour, embossing, texture and simulation of natural products, such as stone and wood, have also been key features of the resilient floorcoverings market over the last two to three years.


Source: AMA Research L 20


50 0


Recent Performan Source: AMA Research


The resilient floorcoveri and 2019, outperformin annual growth rates sca 17.


Recent Performan


The uncertainty in the w and consumer spending However, LVT has conti from the domestic secto


The resilient floorcoveri and 2019, outperformin annual growth rates sca 17.


r c oompetitive ranges have been introduced. Vinyl sheeting and s aakfety flooring have also contributed to overall share gain


avproduct into the medium te m, underpinned by demand from f o Whilst continuing to experience overall growth, the also from other floorcoverings products. The focus on verage prices. This price pressures stems not only tor has also increased the numbers of suppliers


Linoleum remains a higher value niche product within the residential sector but its environmental credentials and longevity also result in continuing installations in contract end-use sector such as health and education. Rubber and cork flooring products also remain a much smaller sector but have also been in focus recently, particularly where environmental and sustainability credentials are cited. market.


Looking ahead, the medium-term should remain positive for resilient floorcoverings but this will be dependent upon the levels of confidence surrounding both the domestic and contract sectors.


Product Mix


The uncertainty in the w and consumer spending However, LVT has cont from the domestic secto


The increased focus on that vinyl took marginal demand for LVT produc Vinyl sheeting and safet continuing demand from forecast to remain the d demand from the contra


Product Mix


Whilst construction new work output looks set to more subdued over the medium-term, the level of RMI activity from the contract sector in particular should underpin demand for resilient flooring. Planned replacement and refurbishment projects for health and education will feed demand, although pricing pressures may lead to some specification switch activity.


he domestic sector is likely to b nefit from the “improve not move” trend with consumers potentially focusing on higher value products such as LVT.


In addition, the private rental sector could also provide


The increased focus on that vinyl took margina demand for LVT produc Vinyl sheeting and safe ontinuing demand from Lfinoleum remains a hig demand from the contr


orecast to remain the d enviro mental credentia end-use sector such as emain a much smaller environmental and sust


Futu


Whils the m partic repla feed speci


Look floorc confi


Rubber & Cork 6%


Linoleum 6%


Extracted from the Floorcoverings range of UK market focuse Contact sales@amaresearch.co.uk or see www.


Linoleum 6%


The d trend such oppo instal


Linoleum remains a hig environmental credentia end-use sector such as remain a much smaller environmental and sust


Looki floorc confid


Futu


Whils the m partic repla feed speci


The d trend such oppo insta


Extracted from the Floorcoverings range of UK market focuse Contact sales@amaresearch.co.uk or see www.


2018 2019 Value (£m)


2020 Est 2021 Fcst 2022 Fcst % change


100 150 200 250 300 350 400 450


50 0


100 150 200 250 300 350 400 450


Market Overview & Trends


Introduction


AMA Research presents findings from their latest floorcoverings reports on the recent developments and future predictions for the resilient flooring market.


UK Resilient Floorcoverings Market by Value (£m MSP) 2016-2022


In 2019, the UK resilient floorcoverings segment accounted for an estimated 19% of the total UK floorcoverings market having grown share since 2016. Used in both residential and contract applications the sector, which includes sheet vinyl, LVT, rubber and safety flooring, continued to outperform the total floorcoverings market between 2016 and 2019. This was underpinned by the product range offered, design innovation and increased colour palettes.


In 2019, the UK resilie total UK floorcoverings and contract applicatio flooring, continued to o 2019. This was underp increased colour palett


Introduction


In 2019, the UK resilie total UK floorcoverings and contract applicatio flooring, continued to 2019. This was underp increased colour palett


UK Resilient UK Resilient


0.00 1.00 2.00 3.00 4.00 5.00 6.00


2016


20


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