DESIGNER CONTRACTS MD HONOURED WITH OUTSTANDING
ACHIEVEMENT AWARD Peter Kelsey, the man who founded and led Designer Contracts to become the UK’s largest flooring contractor, has been honoured with an Outstanding Achievement in the Flooring Industry award.
Announced at the Contract Flooring Journal’s 2021 awards ceremony, held at Coombe Abbey in Warwickshire on Friday 3 September, Peter was described as a “giant of the UK flooring industry”.
An audience of top industry executives heard that Peter had “ensured his company has survived the pandemic and thrived as well. He supports charities and he supports his own employees with mental health programmes during and after the pandemic. He is, everyone would recognise, a very decent man.”
After first starting the business from his garage at home, Designer Contracts became an independent company 17 years ago and now employs more than 350 staff across
UNDERLAY THAT BRINGS COMFORT
TO DESIRE Desire is the new PU underlay to join Feel the Difference, a collection of underlays by floorwise that bring premium luxury to today’s homes.
This latest addition adds another recycled PU underlay to the collection, joining Elegance, alongside the sponge rubber waffle of Inspiration and the rubber crumb and felt of Prestige. In a 9mm thick SHD+ specification, Desire is the most affordable Feel the Difference underlay now available.
Richard Bailey, managing director, floorwise said: “Feel the Difference is a successful collection that has grown in reputation since its launch. Popular with retailers and installers looking to offer their customers a luxury finish, we’ve expanded the collection with Desire, so that there’s even more opportunity for homes to really feel the difference with this premium underlay collection.”
06 | WHAT'S NEW?
15 regions with an annual turnover in excess of £40m.
Peter himself has some 45 years’ experience in the floorcoverings industry. The early part of his career was in multiple furnishing retailing, from store management to marketing director. In 1992 he started a contracts division for an international retail group. In 2004 the retail group went into administration and Peter bought the flooring division which had built into a £10m business. Designer Contracts has since quadrupled in size.
As well as flooring, the company provides curtains and blinds, furniture and lighting, and operates a showhome interior design services division. It works with all the UK’s key new homes developers as well as supplying the social housing and care home sectors, educational establishments and public sector buildings.
A personal commitment to sustainability has seen the company named ‘Take Back Partner of the Year’ four times in the Carpet Recycling UK annual awards. And Peter’s many charitable contributions – particularly to Ashgate Hospice in Chesterfield and the national children’s help line, ChildLine
Made in the UK, Desire’s super high density recycled foam is ideal for all-round use, providing excellent support while keeping rooms quieter, warmer and more comfortable.
By involving different materials that share a premium specification, Feel the Difference makes it easy to upsell homeowners to a high-quality underlay. Whether customers prefer the look and feel of a traditional sponge rubber waffle, the opulent underfoot feel of recycled PU foam or the support of rubber crumb and felt, Feel the Difference delivers a high-
– have cemented his reputation as a philanthropic entrepreneur.
Peter said: “The award came as a total surprise – it was a secret that I simply wasn’t in on when I was asked by colleagues to attend the event. I’m incredibly proud of what the company has achieved but without the fantastic team that is Designer Contracts, we wouldn’t be where we are today – it really has been down to the hard work and dedication of a lot of people over many years.”
www.DesignerContracts.com
quality underlay that puts luxury and longevity first.
Brand-new Desire and the rest of the Feel the Difference collection is available from floorwise distributors across the UK and Ireland.
www.floorwise.co.uk
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