WOOD & LAMINATE THE RAW EXPERIENCE
Tony Peak, professional sales manager at Bona, explains how contractors can help their customers tap into the trend for wood floors with a raw, ultra natural, matt aesthetic.
An appetite for raw design in the world of wood flooring has given rise to product innovation to support not just the
more natural look but also the way a surface feels. Particularly in the domestic market, floor owners want to
ensure that when they step bare footed
onto a floor, that they experience a soft haptic feel and have a good sense of the wooden structure underfoot.
On top of this, it’s also important for many that the floor looks in its original, raw condition from wherever it’s viewed in the room. They do not want to see a shiny surface from one angle, and a matt surface from the other – instead a consistent level of sheen is required.
The challenge that contractors can experience when lacquering a floor is that sometimes it is difficult to achieve this consistent level of sheen. A surface may appear quite glossy if you’re looking at it from the opposite side of the room, especially when sunlight captures the surface. Sometimes floor owners do not like the sheen differences that this creates, and whilst it’s a well-known fact among contractors that visual changes are likely depending on where the floor is being viewed from, it remains a cause of contention for some.
NATURALLY DRIVING INNOVATION Many customers desire the ultra matt look with top-quality floor protection and this demand has driven further innovation. Following extensive research by Bona, a new solution with advanced matting technology is available to help contractors overcome this challenge.
Bona Traffic HD Raw provides lacquered protection with a natural impression, plus the added bonus that it will not change the colour of the wood. The lacquer, which is virtually invisible, is an easy-to-apply, premium topcoat that meets the contemporary trend for natural flooring. Importantly for contractors working on larger areas, it enables the ultra matt look to remain consistent across the entire surface.
A further attribute that contractors favour is that it’s easy to handle and there is minimal odour, creating a better working environment regardless of project size – because Bona Traffic HD is a waterborne finish with extremely low VOC and odour making it safe to work with and live on. It is also GreenGuard Gold certified for very low indoor emissions.
For floor owners, it almost looks like the surface is untreated, yet it is far from being unprotected. In fact, it has a high level of protection and it is also highly durable, providing long-lasting protection against high levels of usage and resistance to harsh chemicals. It’s high slip safety makes it an attractive choice for
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domestic settings, and importantly whichever angle the floor is viewed from, the sheen consistently remains ultra matt.
If a floor owner has an existing surface that is perhaps too glossy for their current tastes or is showing signs of wear and tear, contractors can use this solution to take the floor back to its original, natural look – unlocking the beautiful texture, grains, and even the eye-catching natural imperfections in the wood.
Circling back to the haptic surface sensation that many people seek, another way for contactors to enhance this is to texture the floor and brush away the soft wood to enhance the texture and grain. With the right tools, it’s possible to brush deep between the grain to create greater effects and support the trend for natural flooring.
VIRTUALLY INVISIBLE SHEEN The trend for raw, natural and rustic looking wooden floors will continue to grow, reflecting its versatility of suiting a wide range of different spaces and environments, and also an increasing need to reconnect to the natural world and bring nature into our homes.
If contractors are looking to incorporate the raw look into their next project, using a state-of-the-art solution such as Bona Traffic HD Raw can deliver the superior level of quality and protection that floor owners demand. The result is perfect, and for those seeking a low sheen level, or indeed a virtually invisible sheen level, it provides the most appropriate finish.
www1.bona.com
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