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INSTRUMENTATION • ELECTRONICS
the point of sale, offering support that matches the unique features of the product. In contrast, off-the-shelf solutions, while convenient and fully loaded with support and service concepts, might not address your specific challenges with the same depth of expertise.
“WE WON’T GET A WARRANTY” Warranties are an assurance of quality and robustness, and it’s natural to ask if customisation removes this safeguard. However, this is another misunderstanding. Serious manufacturers stand by their customised products with warranties that are designed to reflect the quality of the solutions. Te key is open communication. As a potential customer, you can do a lot to remove this concern by discussing warranty terms during the customisation process to ensure that your investment is protected.
“IT’S TOO EXPENSIVE” Costs are undeniably a significant factor in decision-making. But the belief that customisation is automatically more expensive demands a closer look. While it’s true that tailored solutions might carry a slightly higher initial cost, their long-term value often justifies the upfront expenses. Customisation does away with operational inefficiencies and provides functionalities that match precise needs, potentially leading to substantial savings in the long run.
SOMETIMES, OFF-THE-SHELF IS SPOT-ON However, it’s important to acknowledge that off-the-shelf products and solutions have their own merits. Sometimes, they fit seamlessly into the fabric of your project, offering a cost-effective and time- efficient solution. Te distinction between customisation and off-the-shelf isn’t black
Customisation can remove operational inefficiencies
or white but a spectrum. And arriving at the right choice often comes down to something as old-fashioned as discussion.
THE POWER OF DIALOGUE In the ever-evolving noise measurement and acoustic testing industry, the one constant is the value of open dialogue between customers and manufacturers. Tis dialogue acts as the bridge between project goals and execution, enabling a thorough analysis of your project’s nuances and a clear understanding of your requirements. Whether you find yourself drawn to customisation or opt for a pre- designed solution, it is through dialogue the optimal answer emerges.
Customisation provides functionalities to match precise needs
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CUSTOMISATION IS A BENEFIT TO MANUFACTURERS TOO But it’s not just customers and project- owners that benefit from customisation of noise measurement products and solutions. Te ongoing dialogue with customers is crucial to manufacturers, as it keeps them up to date with where
the market is headed, and what trends are shaping their industries. I know this first-hand: At GRAS Sound & Vibration, customisation has been our secret to success since the company’s inception in 1994. Practically all our off-the- shelf products began as customisation projects that have since become industry standards. Customisation and collaboration are key drivers of innovation. In the end, the choice is not simply a question of “customised” or “off-the- shelf,” but a matter of “tailored” and “fit-for-purpose.” Trough dialogue and collaboration, you can find the solution that integrates perfectly with your needs and ambitions. After all, finding the perfect fit – off-the-shelf or tailored – is the ultimate customisation.
Lars Winberg is the Sales Development Manager at GRAS Sound & Vibration.
www.grasacoustics.com
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