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INSTRUMENTATION • ELECTRONICS
Customisation is based on commitment to the customer’s success
STRIKING THE BALANCE
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n the rapidly evolving fi eld of noise testing, the increasing demand for advanced audio technologies like active noise cancelling and voice-
controlled smart systems is making high precision measurements to ensure sound quality a necessity. T is means that customers - or project owners - developing consumer electronics, cars, aircraft, or other applications, will increasingly face test situations where what they used to do just won’t cut it anymore. T ey can’t simply reuse their old test microphones. T ey need something new. When they reach this point, they will often need to decide whether to go for a customised solution that caters to their needs exactly, or whether to choose an off - the-shelf product that gets close enough. Far too often, in my opinion, customers choose off -the-shelf solutions. Why? Based on my years of experience in the acoustics
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www.engineerlive.com
Lars Winberg discusses customised versus off -the-shelf sound measurement products and solutions
fi eld, I believe a few common concerns scare them away from customisation.
“WE’RE NOT WORTHY” One big misunderstanding about customisation is that it’s reserved solely for industry giants. But the myth that smaller enterprises or projects won’t get attention and dedication from manufacturers is precisely that – a myth. In today’s market, customisation should not be a question of scale, but a tool for solving unique needs. Manufacturers experienced with customisation understand that innovation requires co-creation and make it a point to treat companies and projects of all sizes with equal interest.
“WE’LL BE STRANDED ON OUR OWN”
A legitimate concern often raised is whether customised solutions come
with the necessary service and support included. T e fact is that, to serious manufacturers, customisation is based on a deep commitment to the customer’s success. Tailored solutions go beyond
Lars Winberg, Sales Development Manager at GRAS Sound & Vibration
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