AUTOMOTIVE DESIGN
DIGITALISING DESIGN
Bugatti’s pioneering design team under Achim Anscheidt increasingly utilises hyper-realistic 3D development
brand, design development is both a key competence and a highly complex task. Bugatti has been intensively working on virtual design processes with photorealistic 3D animations since 2016 to master this challenge in the age of digital transformation. T e design team under Achim Anscheidt has already digitalised more than 90% of the creative model development process and has therefore established a paradigm shift in design creation. As director of CAD and Visualisation,
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Ahmet Daggün is responsible for the digital design processes of new models. T e designer has been modelling cars since he was 13 years old. He even had a poster of a Bugatti EB110 in his room as a child, which served as an inspiration for his fi rst drawings. After receiving a degree in vehicle engineering, Daggün joined Bugatti as a surface designer in 2012. “I had always wanted to understand how technical things work – and optimise them if at all possible,” Daggün explains.
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ugatti has stood for innovative, extraordinary and timeless automotive design for more than 110 years. For the French luxury
For him, this includes the design development processes, as well as the technical components. T ese processes are his area of expertise. Half of the design of the Bugatti
Chiron was already produced digitally, and this share increased to 90% for the Divo hyper sports car. “With the Divo, we proved for the fi rst time that we could use the digital design process to develop a breathtaking shape into an extraordinary vehicle that is ready for the prototype stage within just a few months,” says Daggün. T is would not have been possible within such a short timeframe with traditional clay models. Around 50% of time can be saved and approximately a quarter of costs cut thanks to this virtual process. T e signifi cant improvement of VR data goggles, which now provide designers with a hyper-realistic view of virtual models, was crucial for the technological breakthrough.
THE TRANSITION TO DIGITAL DESIGN In the analogue age, there initially were draft drawings of new vehicles, which were then transformed into clay models with
a scale of 1:4. Employees from diff erent departments could then assess the shape, provide input and request changes at an early development stage. T e employees spent months changing nuances or the lines of more than 10 design models. Designers would then produce a clay model at a scale of 1:1, of which several experts from diff erent departments would assess and make any necessary alterations until the fi nal design was decided upon.
A look inside the Divo hyper sports car
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