BusinessNews East Asia Will


Account for 32% of the $26 Billion Water and Wastewater Treatment Chemicals Market in 2015


Rapid expansion of municipal wastewater treatment, power generation and other major industries consuming water and wastewater treatment chemicals will boost the East Asian sector to $8.3 billion in sales of treatment chemicals in 2015. However, the biggest percentage growth will be in West Asia where the market will almost double in the five year period.


In East Asia in 2015 power will account for 25


percent of the chemicals purchased. Municipal wastewater treatment will account for 21 percent. Growth in mining, steel and refining will also add to the totals. Corrosion inhibitors will be the leading product with 21 percent of the East Asian sales. However, the combination of inorganic and organic flocculants and polymers will account for 25 percent of the East Asian market according to markert researchers McIlvaine (USA).


World Region


Africa CIS


East Asia


Eastern Europe Middle East NAFTA


South & Central America


West Asia


Western Europe Total


2010


($ millions) 700


1,183 6,540


527


1,049 5,173 1,334


696 4,182 21,384 2015


($ millions) 890


1,481 8,343


609


1,229 5,837 1,713


1,212 4,361


25,673 Beyond 2015 East Asia is predicted to


continue to grow at a more rapid pace than North America and Europe. China is continuing to build coal-fired power plants and to connect more of its citizens to sewage systems. Other countries in BRIC (Brazil, Russia and India) will rapidly increase their consumption of treatment chemicals.


The revenue forecasts include the service


component. For companies such as Nalco and GE, service is included in the chemical pricing. Much of the revenue is from tailored mixes of chemicals which are proprietary to a manufacturer. In 2009 the four leading manufacturers accounted for $6.6 billion in sales. Thousands of smaller companies also participate in the market.


Reply Card no 9


RockTron Lands Energy Deal in Malaysia


RockTron International enjoyed remarkable success at the launch of RockTron Asia in Kuala Lumpur this October. So successful was it that 24 hours later, RockTron Asia signed an MOU with TNB, Malaysia’s main energy provider! RockTron also commenced discussions with major companies from across Asia regarding the company’s exciting new licensing proposition. www.rktron.com.my


RockTron has just spectacularly launched RockTron Asia at IGEM 2010 (International Greentech &


Eco Products Exhibition & Conference Malaysia) in Kuala Lumpur, 14-17 October. The impressive launch heralded extensive pan-Asian and local interest in RockTron’s green technology and licensing solutions for fly ash beneficiation. VIPs, including the King of Malaysia, Yang di-Pertuan Agong, the Prime Minister, Najib Tun Razak, the ruler of Negeri Sembilan, Yamtuan Besar Tuanku Muhriz, and many government Ministers visited the amasing RockTron Eco-Dome to learn about this major breakthrough that transforms an under- utilised waste stream into valuable eco-minerals on an industrial scale. Within 24 hours of its launch, RockTron Asia signed an MOU with Tenaga Nasional Berhad (TNB), Malaysia’s main energy provider, to beneficiate fly ash at Malaysia’s first RockTron plant. RockTron’s 100% recycled eco-minerals can be used as fillers and extenders in polymer, rubber and coatings manufacturing and as cementitious substitutes, dramatically cutting costs and CO2 emissions. RockTron Asia’s Chairman, Dato’ Yazid Baba, said: “In the words of Albert Einstein: If we are to solve


the problems that confront us, our thinking must evolve beyond the level we were using when we created those problems in the first place. This is a most important first step on a vital journey – not just for TNB and RockTron, nor indeed for Malaysia – but for the whole of Asia. We need to change the way we live. Recycling is well known but is only part of the solution – we must find new ways to reuse and transform the waste we create. We estimate there is over 6 billion tonnes of stockpiled fly ash in the world – half of this in Asia. This waste is made up of valuable minerals we have been literally throwing away for decades. Now, thanks to this agreement with our most insightful partner TNB, we can start to reclaim, recycle and re-use these minerals, conserving our natural resources for generations to come.”


As this important announcement hit the Asian media and Malaysian TV, the RockTron Board found


themselves the focus of commercial and technical attention from major energy, cement, manufacturing and polymer corporations from across Asia, including Korea, China, Singapore, Hong Kong, India, Australia, Japan and Sri Lanka. Such was the importance placed on RockTron’s breakthrough fly ash recycling technology that the entire RockTron team chose to remain in Kuala Lumpur for an additional week to conduct important high-level meetings for further RockTron licenses throughout Asia. RockTron’s exciting new licensing proposition for its technology was developed to meet the worldwide interest that followed the award of the prestigious Nicklin Medal to RockTron, by the Institution of Chemical Engineers in the UK.


Malaysia aims to be the first country in Asia to licence and utilise RockTron’s new technology, which


can recycle 100% of both fresh AND stockpiled coal-fired power station waste (fly ash) on an industrial scale, without producing any waste stream. Over 2 billion tonnes of fly ash are dumped in landfill sites around the world, representing a significant ecological problem; and over 2 million tonnes of fly ash are produced annually in Malaysia. In addition, it is estimated that 2.5 million tonnes are already stored in ash ponds and this amount is predicted to grow rapidly as energy demand expands to support this fast growing economy. A further 2 million tonnes of fly ash are also produced in Indonesia each year and ash production is predicted to double by 2013. RockTron’s technology provides a vital solution to this issue as it recycles the fly ash into valuable eco-minerals, representing a fundamental advantage over previous technologies. A typical RockTron plant can process 200-800,000 tonnes of fly ash per annum, thereby removing the need for expansion of ash pond storage and long term ash management. As well as site remediation, RockTron


has the potential to reduce global man-made CO2 emissions by up to 2% with its 100% recycled eco- minerals, a benefit which can be passed on to the manufacturer. RockTron’s proven technology is already at work with its first, full-scale plant under license in the UK.


Reply Card no 7


Fluid Components International (FCI) Opens China Subsidiary


Fluid Components International (FCI) (USA) announces the opening of its Beijing, China, subsidiary, FCI Measurement and Control Technology (Beijing) Co., Ltd. FCI is a global manufacturer of gas flow meters, gas and liquid flow switches and liquid level switches, for application in industrial processes and plants, and temperature, flow and level sensor engineered for on-board aircraft applications.


“This new operation provides localised, full-


service capability to all of FCI’s customers in China” said Dan McQueen, President of FCI. “Our goal is to offer world class service and product support to our growing installed base in China.”


FCI’s new company in China provides


immediate access to FCI engineering and technical support, repair and re-calibration services, field service personnel and site dispatching, spare parts and training. In addition to employing local Chinese staff highly experienced in process instrumentation, measurement and control, the facility also houses an expanding number of certified precision flow stands for calibration services.


“Our new subsidiary will provide enhanced


flow instrumentation capabilities and the highest level of customer care to our customers in China. Our team is well trained and offers expertise in a wide range of application engineering and service support for diverse industries,” said Lisha Zhao, General Manager.


Reply Card no 8


Are you launching a new product or service in 2011? Has your company been awarded a large contract? If so, please tell the readers of Pollution Solutions by writing in today.


info@ps-pubs.com IFAT ENTSORGA Recognised as the World’s Leading Trade Fair for Environmental Technology


Following its amalgamation with ENTSORGA, IFAT has celebrated a successful premiere and established itself firmly as the world’s leading trade fair for environmental technology. This is seen on the one hand in strong interest from visitors from abroad, their proportion rising from 33 percent of the total at the last IFAT to 40 percent this year.


Dr Johannes F. Kirchhoff, Chairman of the Advisory Board of IFAT ENTSORGA and Managing Partner of FAUN Umwelttechnik: "IFAT ENTSORGA has more than done justice to its new role as the World’s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management. What was particularly noticeable was the high numbers of international visitors." Peter Kurth, President of the Bundesverband der Deutschen


Entsorgungs-, Wasser- und Rohstoffwirtschaft e.V. (BDE – Federation of the German Waste, Water and Raw Materials Management Industry) added: "The waste, water and recycling sector has welcomed the extended concept of the fair. We were particularly pleased with the strong international interest."


Reply Card no 10


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