20 - Prairie Post West - Friday, February 26, 2021 Best of the Best
Best Vietnamese
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New SW AB program helps Women Entrepreneurs
CONTRIBUTED The resiliency of southern Alberta businesses has been tested over the last year with COVID-19 adding another layer of stress and barriers which is especially true for women-owned businesses who are taking twice as long to recover than male-owned. To be competitive and to ‘stay in the game’, women entrepreneurs are pivoting their businesses by explor- ing technology as a launching pad to new markets, new service lines and to enhancing their client experience reflect- ing the popular quote, ‘Disrupt or be disrupted’. To support this trend, a program is
Hours: Monday - S Clo
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321 13 Street North, Lethbridge, AB T1H 2S1 68 |
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now available for women business own- ers in southern Alberta! With funding from the Government of Canada’s Women Entrepreneurship Strategy, Economic Development Leth- bridge and Tecconnect have created a program called ‘Women Entrepreneurs in STEM’ or ‘WESTEM’ that offers training, networking, mentorship and access to current and emerging technologies to all female entrepreneurs. One of the programs offered is ‘6 Pack App’, a program training women entre- preneurs to build and launch their own
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app. Lori Olson is the owner of local Lethbridge business WNDX and is the fa- cilitator of the program. Olson notes the importance of WESTEM initiatives. “There’s absolutely no excuse for a lack of female representation in tech fields... If we don’t have representation, then we also won’t have advocates for the devel- opment of technical solutions to uniquely female problems.” Allyson Cikor, co-founder of the VR game and application studio Simulacrum Interactive, instructor at Lethbridge Col- lege and facilitator of upcoming WEST- EM programming encourages women to pursue careers in tech. “Tech is an integral part of our lives in the modern world... It affects daily things like the way our food is produced, but also the way our whole economy and society functions. Something that can have that sort of impact over all of us should be developed by a diverse set of voices who can bring a fresh perspective and a drive to solve the problems that face them.” To learn more about WESTEM and how you can take advantage of the amazing offerings, visit
westem.ca.
LET ME HELP YOU PERF T
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BLAIRLAIR HUSTON Mortgage Associate
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Independently Owned & Operated
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Our technicians are here to help you maintain your vehicle and address any mechanical issues. We provide services for cars, light truck and heavy duty trucks, trailers and all your agricultural needs including: Wheel alignments cars, trucks, semi trucks and trailers up to 53’
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403-327-5985
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