46/ JUNE 2021 THE RIDER


Horse & Country and British Eventing Announce Wide-Ranging Partnership


Lexington, Ky. – Leading international


equestrian


sports network Horse & Country (H&C) and British Eventing (BE), the National Governing Body for the sport of eventing in Great Britain, have announced the details of a wide-ranging partnership. The new rela- tionship leverages H&C’s extensive eventing cover- age, which includes live and highlights sport, training content and rider profiles, and the increasing role of video in BE’s communica- tions activity. At the heart of the


partnership is the creation of the BE TV Channel on H&C’s streaming service, H&C+, which will host all of H&C’s eventing live streams from around the world. The UK lineup will start with Belsay Interna- tional CCI2* and Bicton In- ternational CCI4* in June and Barbury International CCI4* and Burgham Inter- national CCI4* in July, while also bringing viewers live coverage of major events across the globe in- cluding Longines Luh- mühlen CCI5*


from


Germany, MARS Eques- trian Great Meadow Interna- tional CCI3* from The Plains, Virginia, and Les 5 Étoiles de Pau CCI5* from France. The BE TV Channel


will also feature a wealth of eventing-related content in- cluding Masterclasses from Ros Canter, Will Coleman, Will Faudree, William Fox- Pitt, Lucinda Green, Ben Hobday, Emily King, and more. Rider profiles will bring viewers behind the scenes and into the lives of some of the sport’s biggest names including Tina Cook, Piggy March, Alex Hua- Tian, and Oliver Townend. The BE TV Channel will be home to H&C’s hugely pop- ular series, “Daisy Dines With,” featuring Daisy Bunn relaxing with stars of the sport including Laura Collett, the Fox-Pitts, and the Funnells. H&C


Richard Burdett


Director, said,


“We’re showing more live eventing than ever this year, so a partnership with BE is a great way to add more value for our passionate eventing community around


eventing live streams and access the BE TV Channel, sign up for H&C+, Horse & Country’s


worldwide


streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, Amazon Fire, and VIZIO. Member- ship is just $9.99 per month, or $99.99 annually, and full details on how to join can be found at horseandcountry.tv.


About Horse & Country Horse & Country is


the leading international sports network for the pas- sionate and active eques- trian


community.


the world. We know that many of our viewers are both fans and competitors in their own right, so we’ve created the BE TV Channel to pull together a wide range of content to help them get even more from the sport they love.” Wendy McGowan,


Chief Operating Officer at British Eventing, com- mented, “We are delighted to be partnering with H&C to bring top quality eventing content to the eventing com- munity and to be able to mark this occasion with a special introductory offer for our BE members.”


The BE TV Channel


will be continually updated and refreshed with new ma- terial and information about further joint initiatives from BE and H&C. Other key features of


the partnership include: • A promotion throughout June offering a 15% dis-


count on annual member- ship of H&C+ for BE mem- bers • Ads promoting BE mem- bership to run in all H&C eventing live streams • Cross promotion of key messages to each other’s so- cial communities To watch all of H&C’s


Headquartered in London, it is available globally via connected TVs, mobile and web, and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s pro- gramming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.


Essex Horse Trials Set to Return to Historic Moorland Farm, July 17-18 Peter Chesson Memorial Classic Car Show to Take Place on Saturday


Far Hills, New Jersey—June 7, 2021— The Essex Horse Trials, a New Jersey equestrian tradi- tion, is set to return to historic Moorland Farm in Far Hills, NJ, July 17-18. After missing last year due to the COVID-19 pan- demic, the event will once again feature some of the nation’s top horses and riders taking part in the thrilling sport of eventing.


encing all the excitement of the three-phase sport that features dressage, cross country and jumping. This year’s Essex will feature Beginner Novice, Novice, Training and Preliminary Divi- sions and entries are now open. Although some of the fam-


ily centered activities have been canceled this year as a conces- sion to the pandemic, the spectac- ular Peter Chesson Memorial Classic Car Show will still be held, taking place on Saturday. The weekend will kick off on Fri- day evening with a concert hosted by Music in the Somerset Hills!


“We are thrilled to bring the Throughout the weekend


spectators will be able to stroll through the bucolic surroundings of Moorland Farm while experi-


Essex Horse Trials back to Moor- land Farm,” said Ralph Jones, President of the Essex Horse Tri- als. “We would like to thank the competitors, our sponsors and the local community for their en- couragement to bring the event back. It is so important to have their support. The Essex Horse


Trials is such a special event and truly a great way for families and fans of equestrian sports to spend a summer weekend!” General admission tickets


are now on sale and available


Horse Trials benefit the Greater Newark LifeCamp in nearby Pot- tersville, which provides an en- riching day camp experience for approximately 300 Newark-area youths per day for six weeks dur-


major highlight on the equestrian calendar, attracting top American and international competitors as well as thousands of fans who en- joyed its social aspects in addi- tion to the thrilling competition. The event was originally con- ceived in 1968 by the Haller Family at Hoopstick Farm. Moorland Farm, a pictur-


here. The cost is just $10 per per- son, with children 17 and under admitted free. New this year, spectators can reserve a small, private tent to spend the day ring- side at the show jumping arena. Ringside sponsorships are avail- able for $500 and feature a 10×10 tent with four folding chairs. Tailgating spots are also


available for the best viewing of the exciting cross-country course. Packages range in cost from $50 - $300 depending on location. For more information on tailgate packages and ringside sponsor- ships, please call 908-234-9115 ext. 13 or email katherine@es- sexhorsetrials.org. Proceeds from the Essex


ing July and August. Additional information on


the Essex Horse Trials is avail- able


at


www.EssexHorseTrials.org. The Sport of Eventing Eventing, often referred to


as an “equestrian triathlon,” com- bines the elegance of dressage, the thrill of cross-country, and the precision of show jumping. Eventing provides a rare oppor- tunity for spectators of all ages and interests to witness a disci- pline that highlights the unique trust and bond between horse and rider. About the Essex Horse Trials For three decades,


famed Essex Horse Trials was a


esque 230-acre property, pro- vides the breathtaking setting for the event’s current edition. It is the home of the annual Far Hills Race Meeting, a nationally pres- tigious steeplechase race meeting held each October.


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