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Tourism & Hospitality


Feature


The virtual Women in Security Awards 2020


encourage companies to invest more in their brand and their messaging which will in turn have benefits to the company. With greater awareness of what


a virtual event can now deliver, we have seen an increase in enquiries for hybrid events throughout the year. It enabled us to provide a platform for a new product into an established meetings market as both an alternative and an exciting new way to host events.


The best of both worlds While the number of attendees is restricted at physical meetings and events due to venue capacity or travel restrictions, hybrid events allow planners to extend their reach. This makes it more cost effective and a more inclusive experience for both planners and attendees, which is a real positive.


I believe hybrid events are here


to stay, but we know that many people, including our clients, are looking forward to the return of face-to-face meetings. As the industry recovers, we


have the benefit of a variety of options of how we host events going forward. We are still taking lots of enquiries for large events as our clients still want events to take place in person, when it is safe to do so.


Hybrid events have introduced a


whole new way in how our industry will work in the future as it offers a number of new benefits to the sector and is a cost-effective way to communicate and connect with a larger audience. This isn’t the end of face-to-face events but virtual events offer a terrific alternative when meeting in person isn’t possible.


June 2021 CHAMBERLINK 55


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