Business News
Raring to go: The Jaguar XF being used as the club’s safety car
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Fleet firm strikes deal with racing car club
A leading fleet management firm has agreed a two- year partnership with the British Racing and Sports Car Club (BRSCC). As part of the partnership, runyourfleet, Greater Birmingham Chambers of Commerce’s preferred fleet management partner, will supply a Jaguar XF Sportbrake as a safety car for use by the club. In return, runyourfleet will receive website brand
visibility, TV and livestream branding, runyourfleet association and branding on the CityCar Cup Championship, as well as various other initiatives and corporate support from the club.
‘The BRSCC has a rich history in domestic motorsport’
Having historically relied on the provision of course
cars and safety cars by the race circuits, the BRSCC made a decision that the club should take ownership of this key part of race meetings by way of obtaining a suitable car for these purposes.
Investigating various options and solutions, Trevor
Parry, BRSCC Midland centre chairman introduced the club to Steve Whitmarsh, managing director of Multifleet Vehicle Management Ltd, of which runyourfleet is a trading name. runyourfleet services include fleet management,
fleet funding, breakdown cover, vehicle lease and rental packages, all of which are supported by a cloud-based fleet management platform. BRSCC chairman Peter Daly said: “The BRSCC are
very well positioned in the motorsport market to offer visibility and value to all of our partners, and as both we and runyourfleet are progressive and ambitious organisations, this new partnership is one that I’m sure will deliver great mutual benefits.” Mr Whitmarsh said: “The BRSCC has a rich history in
domestic motorsport, running and assisting a wide range of championships – catering for all tastes and budgets from grass roots to senior formulas. The BRSCC’s unending commitment to inclusivity demonstrates a set of values well matched to our own, and we are delighted to be associated with such a well-regarded organisation.”
PR agency secures new clients
A PR agency has secured a tasty set of new hospitality and leisure contracts. On the back of its most
successful year to date, Birmingham-based East Village has been appointed to supply PR and event management services in launching Treetop Adventure Golf in the Bullring, The Cross Guns Inn in Bolton and The Hen and Chickens in the Jewellery Quarter. The trio of wins adds to the
agency’s impressive client roster, including the likes of Revolución de Cuba, Malmaison Hotels, and Millennium Point. East Village founder and managing director, Tara Tomes, said of the agency’s business success: “After a year of missing our favourite places, we’re now starting to see our much-loved cafes, bars, restaurants and leisure destinations re-open their doors once again… and it’s just such a milestone.
“I’m so proud of the way we
have supported, promoted and guided both clients and friends in the industry through what has been such a tough time. After the hard work and changing goalposts, I cannot wait to see leisure and hospitality properly re-open, and working with these three incredible venues is the icing on the cake.” East Village has also been
appointed as PR partner for the
upcoming MBCC Awards 2021, which celebrates multicultural business and community champions across the UK. The awards will take place in this November. Tara added: “For the past seven
years, East Village has helped the best in the business to open their doors and I’m so glad that we start planning launches and supporting events once again.”
Proud: Tara Tomes
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