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CONFERENCES & EVENTS


Events: that feeling


Going into 2020, corporate event management company Eventologists was looking forward to a full calendar for the year ahead. Of course, that was scuppered by Covid-19 and 2021 continues to be affected. But that hasn’t stopped Jacob Scroby (pictured), account manager at the Oadby- based business, from looking ahead to the feeling that live events bring.


hope things take off again sooner rather than later. So, what was it like? We all miss getting together, we all


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miss our families, and we begrudge the missed birthdays and missed social events. Some of us even missed being at work. We can all do our bit to help everyone get back on their


feet, whether it be a trip to the pub and buy a drink or two to let the landlords and landladies know you missed them. Buy some food from the food truck or trailer that comes


around your village and, where possible, pop to the local shop to get your cards, gifts and cakes because it has been a struggle for many in lots of different ways.


THE TOUCH AND FEEL OF THE PHYSICAL Eventologists thrives on face-to-face business – the way in which we create the magic and the drama for the events is with the theming and décor, the entertainment, and the food and drink. We work best portraying that to clients and customers through our passion for what we do. We know many of your working ways will have now had


to change. We understand how hybrid events and virtual get-togethers have, and will, transform the way events are held for many years to come. We also know that many people have worked from home, and the office may now need to be a more desirable space to work in. There are many ways to make the office feel as


welcoming as possible with the use of real or artificial foliage, comfortable seating and a splash of colour around the place. Virtual and hybrid events, have you tried one? Was your


attendance obligatory? Our advice is to embrace them all in any way that they are delivered. The people behind the event are likely to have had an


element of worry over the past year regarding one of the UK’s largest industries, hospitality.


business network May 2021 57


ow, we loved what we did and we quite like to think that our continued success and many repeat customers thought the same too. We are slowly but surely creeping back into planning and some preliminary bookings, and


For those unable to adapt and overcome, they’ve struggled through to get to this point and continue to trade.


A FEELING YOU WON’T FORGET Experiences matter for live events, and we hope and pray that one day we will be able to see smiles on people’s faces when they enter the room we have decorated, the staff at the end of the night who waited around to tell us how good the band and décor was, and for the thank you communications years down the line – all from live events that you never forget. Events are not only about the look, touch, taste and


smell, it is about the feeling you get and the memories that stay with you. This is what we all miss – that feeling is what we all can’t


wait to get back in our lives and we hope that you are all able to do that soon and safely.


FEATURE


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