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CHAMBER NEWS Expanding opportunities for children


An innovative programme aimed at raising aspirations among primary school pupils in seven of Derby’s most deprived wards engaged more than 12,500 children and teachers in its first 18 months, a new report shows. Our Future Derby, which brought


together a unique consortium of education providers and employers including the Chamber, delivered career-based learning at 32 schools between April 2019 and December 2020, with the goal of expanding opportunities, improving gender equality and enhancing social mobility.


‘We believe that collaboration between schools, families and businesses will help children to gain a better understanding of world of work’


In an evaluation and impact assessment report published last month, it was found that after taking part in activities as part of the £250,000 Government-funded


project, 81% of children said they had learned about at least five new jobs. Meanwhile, 93% agreed that “people like me can do any job they want when they grow up”. Pieter Eksteen, the Chamber’s


education and business partnerships manager, said: “Research shows children’s aspirations are often shaped, moulded, and restricted by gender stereotyping, socio-economic background and the people they meet in their local area. We believe that collaboration between schools, families and businesses will help


children to gain a better understanding of world of work and the opportunities that are out there.” The Our Future Derby project


began in summer 2019 to link children and schools in the seven wards – Abbey, Arboretum, Boulton, Chaddesden, Derwent, Normanton and Sinfin – to the world of work. Commissioned and funded by the Department for Education’s Opportunity Area Board, the programme works in partnership with 32 primary schools and is led by a partnership


including dmh associates, East Midlands Chamber, Education and Employers, Forum Talent Potential and Learn by Design. Dr Deirdre Hughes OBE, research


programme director at dmh associates, conducted the evaluation for the Our Future Derby Report 2020, which found that 68% of children initially indicated the main influencers of their job ideas were from parents or other close family members. She said: “Children can’t be what


they can’t see – therefore, broadening horizons and raising aspirations from an early age is essential. Derby city primary schools and business links are leading the way in being highly innovative to inspire children to have brighter futures.” As part of its aim to connect


employers in the region with their future workforce, East Midlands Chamber launched the Chamber Schools programme in September 2019, with more than 130 secondary schools signed up for free membership.


For more information, visit https://www.emc- dnl.co.uk/chamber-schools/


business networkMay 2021


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