“Affordable can mean £50,000 to one client and £500 to another, so the reason we try to market ourselves as ‘affordable’, is because we like to cater to all our clients’ budgets,” she notes. “Essentially, they give us what they want to spend, what they can afford, and we’ll endeavour to stick to that as much as we can.” Bluff says they have to be resourceful and work out which areas are worth spending money on. Tey might splurge on a new sofa, but as a result, need to strip back on accessories, for example. “We might say, ‘You’ve got quite a nice bed, so why don’t we keep that – which frees up a bit of budget elsewhere?’ We can get that slightly more expensive piece of furniture to really bring the space together, so that’s how we try and make it ‘affordable’.” When designing a room, Bluff says it’s important to have the client’s trust, because the best spaces are the ones where they’ve allowed her to do what she wants. “You might get a client saying, ‘Oh I’m not sure about that’ – and we’ll never push someone to implement something they don’t want to.”
Hot trends Bluff is loving right now include greens and exoticism, neutrals and the Eighties revival. “Green is key – there’s this holiday and exotic vibe, unsurprisingly, as we’ve spent so much time cooped up indoors. We want a bit of escapism, so there’s a surge of greenery, earthy tones, rattan, tropical plants and Moroccan tiles.” Te big neutral trend is something that’s quite personal to her: “I absolutely love neutrals. Tink whites, creams, beiges, earthy materials, terracotta, lots of jute and wicker. I think it’s because we want these down-to- earth materials that connect us with nature – they calm us down, they’re not synthetic, typically they have an artisan approach, and we’re looking for stuff that’s got more of a back story. “Tere’s a huge resurgence in pottery, too, and this will be heightened when the new film about ceramic artist Clarice Cliff comes out [Te Colour Room is currently being filmed, starring Matthew Goode and Phoebe Dynevor].” Te Eighties revival trend she says is “about breaking the rigid rules of design, which is why we see elements of complete interior madness that bring us so much joy. Te height of fun, experimental and loud design in a time we can all remember. We’re also seeing a revival of matching your curtains to your walls – something we thought was a bit of a faux pas is now turning back into a hot trend.
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