interior design
The interiors expert who will redesign your home online
By Sam Wylie-Harris
Athina Bluff, founder of Topology Interiors, tells Sam Wylie-Harris about her
online interior design service and 2021’s key trends. C
onfined to our houses for the best part of a year has brought on a boom in home styling, something
Athina Bluff, founder of Topology Interiors (
topologyinteriors.com) – a predominantly online design service centred around affordable interiors – is thrilled about. Because we’re spending so much time indoors, everyone’s thinking about how they can make their home nicer – a place that’s actually relaxing and enjoyable to be in. So, yes, there’s been a huge surge in wanting an interior designer, which is great for us,” says Bluff, noting there’s been a 500% increase in business. Having started her interior journey working for Kelly Hoppen Interiors as a design consultant, it was while she was working in the luxury furniture industry that she decided to take stock – and start something that was slightly more attainable for the mass market. “I came up came up with this concept of creating presentations, shopping lists and visuals for clients, and I did that as a bit of a side hustle from my day job. Once I started to grow a client base, I decided to take the plunge and go full throttle into Topology,” explains Bluff. London-based, she runs her design studio with the help of a few other designers, alongside her award-winning blog – which offers interior inspiration and style tips – she’s worked closely with big brand names, such as Ikea and Habitat.
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