Industry News
Philips Professional Display Solutions rebrands
PPDS, the AV industry’s fastest grow- ing provider of digital signage, LED display and professional TV solutions, is excited to announce the launch of its brand-new visual identity and web- site at
ppds.com, showcasing a new logo, look and feel, as well as the ta- gline – Powering evolution. Over the past two decades, PPDS has rapidly evolved from a position of being a new entrant in an already highly competi- tive and crowded market to quickly be- coming an established brand of choice for many of the world’s leading busi- nesses and organisations. With its full range of Philips profes- sional display solutions (including digital signage, LED displays and professional TVs all built in-house in its purpose-designed manufacturing facilities in both Europe and China), coupled with a world-leading and en- viable R&D team, PPDS is a brand recognised
for providing dedicated,
world-first, industry influencing solu- tions and services to customers across all business sectors, including hospi- tality, corporate, retail, education and healthcare, among others.
More than a year in planning, the new PPDS brand, which is seen in full ef- fect on an equally new and improved website at
ppds.com, supersedes the existing Philips Professional Display Solutions identity. More than a simple change of wording, PPDS marks an evolution for the organisation, reflect- ing its continued strategy for strong market growth and positioning it as forward-thinking business that is sup- portive of its customers, as well as of the industry as a whole.
As part of that new brand strategy, PPDS is now accelerating its core strategic business streams, to provide even more value to the AV channel and to their customers. These include: •to bring more advanced, innovative
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PPDS, the AV industry’s fastest growing provider of digital signage, LED display and professional TV solutions, is excited to announce the launch of its brand-new visual identity and website at
ppds.com, showcasing a new logo, look and feel, as well as the tagline – Powering evolution.
product and solution portfolio, backed by a one-stop approach and a single point of contact, regardless of location or geographical reach (ie multiple na- tional or international footprints). •to lead from the front in driving and supporting environmental conscious- ness and sustainability in the indus- try, and to reduce unnecessary waste, whether it’s paper-based or electrical, both internally and for customers. Chris Colpaert, General Manager for
ment in our people and our manufac- turing facilities, as well as the proven quality delivered by our Philips-brand- ed professional displays, this is the next bright step for our organisation.” Ron Cottaar, the Marketing Director behind the new brand at PPDS, ex- plained: “It all starts with powering evolution. We enable our customers, helping them to bring their ideas to life. And we inspire them to push the boundaries to create and deploy new
and timely total solutions, rather than simply displays, to customers, when they need them most. Harnessing its growing and enviable third-party part- nership network – demonstrated clear- ly in 2020 with the PeopleCount, safer social distancing displays, including solution options from both Bosch and NowSignage.
• to facilitate access to global mar- kets for customers, with a full, global
EMEA, AP and NA at PPDS, said: “Our new strategic direction is focused on total solutions, global presence and sustainability. And this important stra- tegic redirection is the right moment to give our organisation a new identity - PPDS. With a strong financial posi- tion and firm foundations as a part of TPV – the world’s largest manufacturer of monitors and a leading provider of display solutions – our ongoing invest-
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