60 HEATING, VENTILATION & SERVICES
Bespoke heating options can be a helpful way of adding personality and flair to a bathroom
Antique Bronze and Polished Gold, alongside matt and satin lacquered finishes, are going to help define the look of towel warmers and radiators, creating a showpiece in the room that can compete with the latest interior designs. Other key trends to be aware of is consumers’ desire for something extra special which will enhance their quality of life with minimal effort. Be sure to highlight foldaway storage rails, mirrors and remote control functions to make modern life easier. It’s true that this sort of attention to detail does need to be priced in, but when the end user is going to reap the benefits every day, the cost per use is really quite negligible.
This opens the door to more individuality in bathroom designs, especially if they are being designed with particular end users in mind. Therefore, bespoke options could include different colours or finishes on the same model throughout the house so that there is a common thread without it feeling overly uniform. Trends predict the monochromatic shades of white, grey and black will continue to top the charts and undergo constant reinvention, thanks to new and special finishes being introduced such as iridescent and/or weathered finishes. You can also get the best of both worlds with metallics in 2021 by embracing both warm and cool metals – independently and in combination – alongside colour matched heating controls, valves, brackets and fixtures.
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A helpful way of bridging the gap between the perception of highly priced bespoke products and off-the-peg heating is the ability to offer ‘custom-made’ solutions. This is something that some manufacturers offer across their standard portfolio, which allows for quick modification of existing models in terms of design and construction. This win-win solution helps the end user save money while achieving a ‘luxury look for less’ and reaping the benefits of an enhanced amount of choice and a greater level of personalised customer service. Clients will also be satisfied that ‘custom-made’ products are held to the same exacting standards as everything bespoke, as our highly skilled craftsmen and designers advise clients on all the elements of design, like style, material, finish and practical requirements.
Other bespoke services include corrosion-resistant materials, 90° from wall positioning and floor to ceiling fixing, through to gravity fed system modifications and concealed hot water/electrical connections, through to factory pre-setting, low surface temperatures, and low voltage adaptations to name a few. Attention to detail and putting the customer at the heart of their heating project, remains the key to really understanding market needs. Having the ability to offer tailor-made products is a great point of difference in today’s competitive bathroom market.
Steve Birch is sales director at Vogue (UK) ADF JANUARY 2021
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