HEATING, VENTILATION & SERVICES Hot and sophisticated
Steve Birch of Vogue (UK) discusses how the market for radiators and towel warmers has become increasingly sophisticated, and how greater attention is being paid to the look as well as the functionality of heating solutions
n a world where personalisation is becoming an increasing part of the shopping experience, consumers are becoming more open to exploring the advantages of having customised heating solutions. However if they are ‘going bespoke’ it should be positioned as optimising end user comfort and adding value to their property, and this may be what helps ‘seal the deal.’ With much uncertainty present around the economy, many consumers will be inclined to invest in their properties in 2021, so bespoke heating options can be a good way to add personality and flair to a bathroom as well as serving a practical purpose. A timeless contemporary or traditional design can be co-ordinated with existing bathroom fixtures and fittings, for example, or a bespoke finish can add a welcome splash of colour into a room without detracting from the rest of the suite. Although RAL colour matching is well-known for decoration projects and is also entering consumer consciousness with premium bath tubs, it may be something an end client had not previously encountered in terms of heating, but it can transform bathroom decor.
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Many manufacturers have found that extending the range of finishes available has led to increased creativity in heating design which helps to ensure that the bathroom has an attractive spa-like ambience rather than a clinical feel. This can be a concern for example if a classic white suite is not carefully augmented with organic elements. Warm metallic or iridescent finishes are a subtle way of injecting colour into the bathroom, and it is likely that will be seeing more of these in 2021, as consumers continue to enjoy more choices. Another point to consider is that as the desirability of having more than one bathroom or ensuite in a house increases, there will be a corresponding need for more bathroom heating and towel warmers.
ADF JANUARY 2021
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