Business News
A major milestone for marketing campaign
C
hesterfield could be set to repeat history and, once again, come out of a global recession stronger.
Ten years ago, amid a global financial crisis, a
marketing campaign was established to promote Chesterfield to potential investors. Since its launch, it has supported Chesterfield Borough Council and its Economic Growth team in securing more than £1bn of investment into the borough. To mark the anniversary, Destination
Chesterfield was celebrated recently in a special online breakfast event, hosted by Virtual World Studios, virtually attended by more than 40 people. At the event, future marketing plans were unveiled detailing how the town, as a whole, can come back stronger from the Coronavirus pandemic. It was revealed that community,
distinctiveness, sustainability and growth will be core to Destination Chesterfield’s marketing campaigns for the town. Two brand new campaigns - Sustainable Chesterfield and Experience Chesterfield, will also join long-
running, successful projects and events, including Made in Chesterfield and Celebrate Chesterfield. Peter Swallow, who was appointed Chair of
Destination Chesterfield when it was established in 2010, said: “I am confident Chesterfield can come back stronger from this pandemic. Ten years ago we were in a recession and Chesterfield Borough Council took the bold move of establishing Destination Chesterfield – sending out the message that the town was ready and open for business. “Now we have more than £1bn of
developments and more on the horizon, including HS2 which is already attracting investors to the town putting us in a strong position coming out of the pandemic.” Since the Destination Chesterfield
campaign was launched, declaring Chesterfield open and ready to do business, the town has attracted more than £1bn of investment, with the borough now home to some of the UK’s largest and exciting
Sustainable Chesterfield was recently launched
regeneration, industrial and leisure schemes at PEAK, Markham Vale and Chesterfield Waterside. Councillor Tricia Gilby, Leader of Chesterfield
Borough Council, said: “The past few months have been incredibly difficult for many of our local businesses. Rebuilding the local economy is a top priority for Chesterfield Borough Council and together with Destination Chesterfield, we have already implemented a number of financial and promotional measures to help our businesses through these challenging times.” Peter added: “The Chesterfield Champions
are intrinsic to the success of Destination Chesterfield. Their support and active involvement makes Destination Chesterfield happen and allows us to push forward the marketing of the town, as well as offer business support though during good and tough times. Together we make a difference.”
Visit:
www.chesterfield.co.uk
Award-winning artist designs charity cards
An award-winning Sheffield artist’s winter depiction of a famous local landmark is set to spread festive cheer to homes across the region once again. For the sixth year in a row,
Margaret Ellis has crafted the watercolour design for one of Bluebell Wood’s exclusive Christmas cards to raise much- needed funds for the hospice. Over 10,000 of the artist’s ever-
popular cards depicting iconic local landmarks have been sold since she began working her magic for Bluebell Wood in 2014. This year’s yuletide original
shows Chatsworth House from afar, covered in a blanket of snow as a group of children put the finishing touches to a snowman. “It really is a lovely thought to know people across the region
8 CHAMBERconnect Autumn 2020
will have a piece of my work on display at Christmas,” said Margaret, whose work is often seen in local galleries, at the Great Sheffield Art Show and Art in The Gardens. “As an artist it’s about finding a
home for your work in the hope that people will enjoy what you
have spent so much time creating. “It really is a great pleasure
working with such an incredible local charity and the fact that my work is helping to raise funds to support local families makes it all the more satisfying.” Margaret had a long and varied
career teaching in local schools and colleges, and since retirement has been teaching eager local amateurs from her purpose-built studio in Ecclesall. The artist’s latest effort is just
one of Bluebell Wood’s many Christmas cards now on sale, with all the profits going towards the charity’s life-changing work. Bluebell Wood’s Christmas
cards are on sale at £3 per pack of 10 cards, and can be bought at any Bluebell Wood charity shop or online.
Terri Hanson, Head of Retail at
Bluebell Wood, said: “We sell thousands of Christmas cards every year to our wonderful supporters and each and every penny helps us be there for local families through the festive period and beyond. “The brilliant Margaret’s
stunning designs are always firm favourites so it’s no surprise they’re in high demand. “It’s been fantastic to start this
festive period with record numbers of our cards being sold so if you want to buy a pack or two, we’d recommend getting in fast!”
As well as Christmas cards, Bluebell Wood has a range of gifts face coverings available in its online shop
www.bluebellwood.org/shop
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