Business News
Regeneration scheme is brought to life C
hesterfield’s new £340m mixed-use regeneration scheme has been brought to life in a new augmented reality film created by local company Oasis Studios.
Combining drone footage with illustrations, the film brings to life the 16- hectare Chesterfield Waterside site, which is located on the edge of the A61 corridor adjacent to the River Rother and Chesterfield Canal. Existing drone footage of the site has been overlaid with the five colour-
coded neighbourhoods which make up the scheme, to show what Waterside will look like and how it will sit within the local environment once complete. The fly through details each of the five neighbourhoods – Waterside
Quarter, Basin Square, Waterfront, Riverside East and Station Place - and the buildings which will be constructed in each of them. The construction phase alone is expected to create up to 2,000 jobs. Tony Buck, Associate Director of Oasis Studios, said: “It’s
the first time we’ve combined real life moving drone footage with superimposed buildings but we are delighted with the result. It takes the conceptual stage of the project to another level.” Tom Swallow, Development Manager at Bolserstone
Group Plc, which is leading the Chesterfield Waterside scheme, instructed and worked alongside the team at Oasis to create the flyover animation. He added: “The film is an important element of the
‘The film is an important
element of the marketing
campaign for Waterside’
marketing campaign for Waterside. Rather than just seeing a patch of land, potential investors can now see the scale of the scheme and understand its significance to the town. It also gives a clear picture of the scheme’s prominent location, adjacent to both the town centre and train station. Chesterfield Waterside will completely regenerate the north east side of the town centre creating an attractive environment in which to both live and work.” Recognised as being one of the UK’s largest regeneration projects,
Chesterfield Waterside is being led by Chesterfield-based Bolsterstone Group Plc working in conjunction with Arnold Laver Group and Chesterfield Borough Council.
A still from the augmented reality film
Already, construction at Waterside Quarter is underway. House builder Avant Homes began
construction of 173 two, three and four-bedroom homes in
the neighbourhood and in August the showhomes were opened to the public. Avant Homes Central Managing Director Stuart Rowlands said: “Waterside Quarter is a hugely important development for us. “Waterside Quarter is a development that we believe will be ideal for a
number of different buyers such as those looking for their first home and young families. As well as quality, attainable, design-led homes for those living in Chesterfield, we believe that it will also help bring other buyers to the area, further boosting the town.”
View the new augmented reality fly-through film on YouTube at
https://youtu.be/56UoBo9tjlc or at
www.Chesterfieldwaterside.co.uk
Autumn 2020 CHAMBERconnect 17
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