FEATURE


public presentations, it was decided to direct the campaign more at decision makers, especially within politics and law enforcement. Fourteen panel presentations were given with departmental and municipal governments, environmental agencies, universities and social organizations. Radio broadcasts were made nationally (1), in Santa Cruz (3) and Beni (2). The illegal trade campaign


was presented in coordination with a fashion show in Cochabamba, which was promoted with interviews on four local television channels. As a result organisations such as the equivalent of the British Bar Association in Bolivia have taken notice and become supportive. The campaign has also produced a short


television or movie spot against the illegal wildlife trade. Three television stations


36 BIRD SCENE


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