TALKING BUSINESS


GOSH! FOOD IS ALL SET FOR EXPANSION


Milton Keynes-based Chamber member Gosh! Food is set to open a 17,000 square foot factory, thanks to an investment of £5m, to run alongside its existing facility. InBusiness Milton Keynes spoke to CEO of Gosh! Food, Jane Rayner (pictured) to find out more.


The second site will not only allow Gosh! Food to meet the current demand for plant-based food, but also give the brand feasibility to expand its offering and provide the opportunity to move into new categories, supporting its ambitious innovation strategy. Like the current site, the second facility will be exclusively ‘free-from’ allergens and is expected to create up to 25 new manufacturing jobs in the local area. With a loyal following of vegetarian and


vegan customers at the core of Gosh! Food’s exceptional growth, it is the brand’s commitment to using only natural ingredients that has also supported its rise to being a key-player in the plant-based food market. Jane said: “All products are made using only


‘ALL PRODUCTS ARE VEGAN FRIENDLY AND COMPLETELY ALLERGEN FREE’


natural ingredients, are vegan friendly and completely allergen free, to ensure we can appeal to as


wide an audience as possible. Our brand ethos is centred around being kind - to our bodies, through the use of natural ingredients and the absence of allergens; the planet, as eating a plant-based diet is a more sustainable way to eat; to animals – all of our range is vegan.” The product range currently stands at 21, which incorporates the sausages, burgers, and bites that the brand has become known for, as well as two new snacking products. Stocked in most major supermarkets, Gosh! also produce products for selected foodservice partners; the completely allergen free and plant-based manufacturing site is a major selling point for this sector, as it gives the products added


versatility to be included in all types of meals. The plant-based food sector has become an extremely competitive space, with the total market growing at 18% YOY and being forecasted to continue to


The team at Gosh! Food 14 inbusinessDECEMBER 2020/JANUARY 2021


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