Business news New Partner Programme from Vestel


Vestel Visual Solutions has announced the introduction of a new partner programme. The new programme, called VIP, will provide the chan- nel with the necessary sales tools to help them grow their business/ VIP offers partners a brand new partner portal. Available via a mobile app and web page, the portal provides channel partners with quick and easy access to the neces- sary sales tools and support re- quired to grow their business. The portal, designed in col- laboration with partners, fea- tures important sales informa- tion such as stock availability and pricing of the latest Ves- tel AV products, after-sales support, product & training videos and content and case studies. It also comprises a Vestel communications guide, marketing assets and sales incentives, with prizes includ- ing Love2shop vouchers or a FHD or UHD TV - all of which are available through a tiered incentive system. In the cur- rent climate, the portal also ensures partners still have ac- cess to the personal relation- ships they need in a digital way, providing direct access to a dedicated account manager, as well as the option of face- to-face or online training. “As one of the leading global manufacturers of professional displays we have ambitious growth targets here in the UK, none of which can be achieved without the vital support of our partners (we aim to achieve double our growth YOY in 2021 with the introduction


of VIP). They deserve a partner programme which reflects that, which is why we’ve invested in this project and in building the new Partner Portal,” said Da- vid Flintoft, Sales & Marketing Director, Vestel. “We engaged with partners throughout its development to help us shape the content and incentives ac- cording to their needs. We will


app and website, Vestel’s new portal will save its partners valuable time and resources re- quired to gather these insights, so they can focus on targeting new customers and increasing their sales. It will also help to strengthen partnerships be- tween Vestel and the channel outside of the traditional, reve- nue-based relationships.


Densitron partner with Polecam Vestel at last year’s BETT show.


continue to introduce new fea- tures throughout this year and beyond, to enable our resellers to focus on what they do best - growing their business.” In addition to the necessary required for


tools business


growth, Vestel partners will gain access to the latest industry trends and information across the education, retail, hospitali- ty and corporate sectors, help- ing them to plan their business strategies accordingly. Brought together in one, easy-to-use


Densitron has announced the formation of a new long-term technology partnership with specialist cameras and acces- sories manufacturer Polecam. The two companies will seek opportunities in the medical market and elsewhere for a ver- satile integration of Densitron's IDS (Intelligent Display Sys- tem) solution with Polecam's AutoPod+ Elevation unit for cameras and lighting systems. In combination the two sys- tems provide a powerful solu- tion for filming, monitoring and displaying critical opera- tions and other procedures in hospitals and medical centres. A popular choice for other ap- plications as diverse as live music, motor racing and pro- fessional golf broadcast, the AutoPod+ is a remotely oper- ated programmable telescopic elevation unit featuring up to three motorised legs that is ideally suited to the demand- ing capture requirements of the medical market. In deployment with Densi- tron's IDS solution, it allows systems including PTZ camer- as and DMX-controlled lighting to be precisely positioned, con- trolled and adjusted. The IDS solution can also be integrated into a medical centre's wider AV infrastructure to allow im- ages to be routed to other op- erational areas - for instance, rendering it unnecessary for some personnel to scrub up in order to check on the progress of an operation - and to edu- cational theatres and training facilities. Reuben Such, Global Busi-


Exertis Pro AV brand goes global


Exertis has announced that their Exertis Pro AV brand is expanding across Europe, North America, Latin America, Australia and Asia. The expansion serves as a reminder of Exertis' ability to provide a growing global network of manufacturer partners with a single, easy-to-access platform to a worldwide market of technology buy- ers. Exertis kas taken the brand name global with the launch of Exertis Pro AV, the first in a series of Exertis specialist brands that will follow over the next several years. Tim Griffin, managing di- rector of parent company DCC Technology, explains why Pro AV, as the largest business unit within the global business, makes it the perfect place to launch the new specialist strategy.


TG: “Our business is built on a community of specialists that exist around the world. This enables us to kind of create global leverage with customers


and partners.


Looking at the brand values – our purpose in terms of deliv- ering technology essentials, is really enabling people in businesses to grow and prog- ress. The point about grow- ing and progressing applies both at the individual level, and also the businesses that we own and support.” TG: “So in when we talk about values, people always come first. It's really about the bringing together that community of people on a global basis. That enables us to really present ourselves


as a specialist to the market- place. We talked about making extraordinary happen - and be- ing able to do that at scale. So, our brand values are very much around the people agenda, and the behaviours that we expect them to promote. But then it's about being customer centric; about owning solutions; about testing and learning; about en- suring that we create a diverse and inclusive environment, that allows everybody to really unleash their potential. Finally, it’s about having fun!


Tone


TG: “And the bad news? As well as having fun, it's important for us to be able to articulate our values, as the ‘executives’


brand’, and then to apply that to a specialism like Pro AV. The market is evolving around specialisms. I believe that you must have a degree of scale to be able to have the appropriate communities of subject matter experts. These focused teams can share best practice, create, leverage and deliver for our cus- tomers. We think a community of specialists around the world, under one brand, that we can communicate to vendors and customers is important.” TG: “The businesses that we should recognise wrapping in underneath the umbrella will sell a range of solutions, which will include services that will be both vendor and our own. We see pro AV services as a re- quirement of


the community at one end of the spectrum. At the other end of the spectrum, we've got deployments and implementa- tions. And we've got a combi- nation of being able to provide the warranty support provided by vendors we also provide war- ranties for our own solutions.”


International brand identity


TG: “I suppose that's rather the point of what we're doing. In terms of the acquisition journey that we have had, over the last few years, we’ve built a pro AV capability under a number of different headings. Putting those together un- der one set of executives and specialisms probably is about building a brand a presence


ness Development Director at Densitron, explains that the partnership has evolved out of a “growing awareness of the synergy between the two com- panies, and the steady increase in demand for IP-based cap- ture, control and monitoring in various medical applications. Through conversations between myself and Polecam founder/ owner Steffan Hewitt, it be- came clear that the combina-


medical market will be the ini- tial primary target for the part- nership, Steffan Hewitt antic- ipates plenty of opportunities elsewhere.


“Medical is absolutely a core market for Polecam, and I know from conversations that have already taken place that this sort of combined capture, control and monitoring solution will resonate strongly


there,” he confirms. “But I think that


The medical market is the initial target for a new solution that com- bines IP-based control and display technology from Densitron with Polecam's AutoPod+ Elevation unit for cameras.


tion of IDS and their AutoPod+ unit would give medical staff the ability to capture precise- ly the footage they require, and then have it be viewable on monitors around a facility. The result is a powerful solu- tion that can be used easily by medical staff with a minimum of training.”


A major showcase project is expected to take place at a UK hospital during the next few months. But although the


there are many other potential applications


for this solution


- including for the coverage of live music events in small- er venues, once concerts are able to resume, and capture of sports events for streaming ser- vices - and we look forward to exploring those with Densitron in the future.”


Tim Griffin, managing director of parent company DCC Technology,


and an understanding and the purchase process for proAV globally. Equally important, is the ability to communicate this to vendors as they look to consolidate


their distribution


footprint and to ensure that they understand that our capa- bilities on a global scale, but also to communicate to the resellers, and, indeed, retailers that we can deliver for them internationally.”


AV News October 2020


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