Peoplewatch


Maverick AV Solutions has ap- pointed Joan Aixa as its new European smart signage direc- tor. Joan has been pivotal in the development of Maverick's brand portfolio across Europe and within this new role he will lead Maverick’s continent-wide focus on smart signage. A particular focus of Joan’s will be to further facilitate integra-


PEOPLEWATCH


dent of Maverick AV Solutions Europe explains: “Smart sig- nage is a core pillar of Mav- erick's strategy and we are at a pivotal time in the market. There is no-one better equipped to lead this than Joan. We are seeing an explosion in corpo- rate communications as busi- nesses are making workspaces safer and simpler. Simultane-


suppliers to the end customer. Meanwhile, Exertis France wel- comes Nadine Bloch as Team Director of Purchasing and Procurement. She joins Exertis after 20 years at Tech Data as Purchasing and Marketing Di- rector and five years at ADVEO as Purchasing Director. Nadine will be responsible for procure- ment processes across all busi- ness units of Exertis France.


•Exertis Middle


East


also


congratulates Noel Shannon on his promotion to Financial Controller.


Christer Svärd as the new Manag- ing Director for Exertis Nordics.


“I’m pleased to announce these key appointments across the business which are great examples of Exer- tis attracting and developing top quality talent in multiple geographies. Despite the cur- rent climate, these appoint- ments are an excellent indi- cator of our continued growth and ambition across the inter- national division,” said Clive Fitzharris, Managing Director of Exertis International.


innovative and reliable test instruments that meet the de- mands of TV and film content producers, post-production fa- cilities and broadcasters," Tom O'Neill comments. "It antici- pated the transition from the 1.5G-SDI and 3G-SDI media world to the 12G-SDI/IP hybrid environment in which modern studios operate. Leader's de- velopment team also met the challenge of creating instru- ments which can be used easily by non-technical personnel as well as engineers, complement- ed by the PHABRIX range of ul- tra-compact tools." "We are pleased to welcome


Technological Innovations Group (TIG), has announced the ap- pointment of Mark Bultinck into the role of Regional Sales Direc- tor for DACH. Mark will oversee all sales activity for Crestron in Germany, Austria and Switzer- land, which is one of TIG's big- gest and most active regions. Mark reports to Dirk Hendrickx, TIG's Vice President of Sales for


Tom as part of our North Amer- ican sales team," adds Leader Instruments Corporation Direc- tor of Sales Pete Anderson. "He joins us with over 30 years of broadcast industry experience and will be in charge of busi- ness development across the US Midwest and Canada." Graduating with a BA from DePaul University, Chicago, Tom O'Neill commenced his broadcast career at FOR-A Cor- poration, progressing to senior management roles with Abekas Video Systems, Quantel, Chy- ron, Cine-tal (co-founder) and Pixel Power Inc.


create a positive and dynam- ic environment for our team, which is key to our business and will ensure growth in the region.”


Mark adds: “I am thrilled to join the highly experienced TIG team and to help our partners deliver the most innovative smart workplace solutions from Crestron. DACH is


Europe's


Maverick AV Solutions has appointed Joan Aixa as its new European smart signage director.


tors, by allowing them to con- verge hardware and software solutions with cloud IoT and analytics. Smart Signage is at the centrepoint for the conver- gence of AV and IT, Joan will be working with each of Maverick’s European leadership teams and manufacturing brands to de- velop solutions to bring to the market faster, with pan-Europe- an consistency.


Based in Barcelona, Joan has been part of Tech Data since 2006 having joined the organ- isation as product manager in the PC Components division, before moving to Maverick AV Solutions in 2009. He has led the Iberian AV specialist divi- sion since 2011.


Joel Chimoindes, Vice Presi-


Exertis has announced the key appointments of several mem- bers of senior talent across its international division. The business welcomes Christer Svärd as the new Managing Director for Exertis Nordics. Christer


was properties previously the


CEO of Higab AB, a company that builds, manages and cares for


in Gothenburg


and before that, he served as CEO of Volvo Parts, a global spare parts distributor. “Being able to take charge of Exertis operations in the Nordics, in an exciting industry with a really strong owner, was an attrac- tive prospect that I could not refuse. I have extensive expe-


rience in the supply chain and leading businesses with great growth potential which I hope fits very well in to Exertis Nor- dics,” said Christer Svärd. Exertis Nordics also welcomes Helena Byström as Supply Chain Director. For the past six years, Helena worked as a Logistics Manager at Zinzi- no, a direct sales company for food supplements where she oversaw the complete supply chain from purchasing inven- tory management to last-mile customer delivery. The role of Supply Chain Director is new at Exertis Nordics and includes responsibility for the entire supply chain, the flow from


ously public signage is at the heart of keeping communities safe in the new normal.” Joan Axia, European Smart Sig- nage Director,


Leader Instruments, a globally active producer of high-grade test and measurement solu- tions, announces that Thomas O'Neill has joined the compa- ny as Central Regional Manag- er. His appointment forms part of Leader's continued develop-


added: “It has


been a pleasure to lead the Ibe- rian team for Maverick AV Solu- tions, a team of profession- als who have both talent and passion. There has never been a better time to innovate and create solutions as an industry which drives digital at the heart of marketing and operations for all types of companies. We have a great portfolio of prod- ucts, combined with a security and IOT team that provide in- sight for our integrators to truly move the industry forward at a rapid pace.”


ment of the support base for its customers and distribution network around the world. He was formerly Omnitek's VP of North American Sales & Busi- ness Development.


"Leader has lived fully up to its name over the years with


Thomas O'Neill has joined Leader Instruments as Central Regional Manager. His appointment forms part of Leader's continued develop- ment of the support base for its customers and distribution network around the world.


Mark Bultinck has been appointed into the role of Regional Sales Di- rector for TIG DACH. Mark will oversee all sales activity for Crestron in Germany, Austria and Switzerland, which is one of TIG's biggest and most active regions


Crestron, who says: “Mark has over 30 years' experience in the AV and ICT industry. During the last two years, Mark has lived and worked in Germany where he was responsible for driving sales and further optimising the management of channel part- ners. His outstanding leadership skills, international experience, results-driven approach and im- pressive track record were exact- ly what we were looking for this very important role, and we are delighted to welcome him to TIG in DACH.”


Robin van Meeuwen, TIG's CEO comments: “While Mark is Bel- gian, he has extensive experi- ence of living in Germany and understands the different regions well. His hands-on approach will


P19 AV News October 2020


biggest region and represents a fantastic growth opportunity. I'm looking forward to engaging with partners and colleagues to help automate and simplify the way our partners and their cli- ents live and work.”


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