Strategy


ments for a generic UC platform? PS: “It’s an easy thing to say, but there is something that you can’t take as a given. The whole platform has to be super, super intuitive and easy to use. I think that’s got to be a first; you don’t know all the people coming in. Not everyone is going to be tech savvy. It’s got to have simple, easy calendar integration. They just click on it, auto- matically download the app or use the Web browser version. Audience expe- rience and interactivity has got to be a key feature. You’re inevitably going to lose some of that audience interac-


teractive discussion, you know, be- ing able to share the right amount of content. All of that is vitally important as a means to try and engage the au- dience. You’ve got to manage it well. You’ve got to have visibility into all the audience needs, all the audience requirements and the presenter re- quests. You’re about to have control over who can be seen. and to be able to invite people in at the right time. I mean, all this stuff is important to making sure people feel engaged and included. It’s just about providing the very, very best experiences by making


els. In addition we now have virtual backgrounds, whereby you can have whatever you like in appearing in your background. Presenters might not necessarily have been in, say Am- sterdam, they might have been in the next room. At least you can give them that virtual background to make them appear as such. We can absolutely do things like that - virtual background, virtual breakout rooms. You get a dif- ferent look and feel; we can customize the experience.”


PS: “It’s not just the event’s platform


tion if you’re communicating virtually, as opposed to face to face. But you’re going to have to make sure that you can engage the audience and that you don’t lose any of that human to human connection - that social chemistry that gets generated by a great digital expe- rience.


PS: “So you need to make sure you can capture that. You know, give the audience the means to engage, per- haps by being able to have multiple presenters, being able to have an in-


sure the experience is as high quality and easy to use as possible.”


Innovation


UCN: “I have noticed that people are being more creative in the way they plan and execute online events recent- ly.”


PS: “We’re doing lots of work in that area, which is interesting because that leads into new business mod-


because we’ve got everything from the meetings platform to events and various other things. With the new business models and people working from home, these features are appli- cable in today’s world. When you’re in the office: No big deal. But now that everyone’s working from home, from their attic, from their spare room, from their kitchen table, from their gardens, people do necessarily want to have in view. They want to have that virtual background so they can appear as if


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