Movers and shakers Peoplewatch
Poly – (formerly Plantronics and Poly- com) has announced the appointment of Sofocles Socratous as vice presi- dent of sales, Northern Europe, effec- tive immediately. Bringing 18 years’ experience in the technology and com- munications sector, Socratous will be responsible for growing the Poly busi- ness across the United Kingdom, Ire- land, Nordics and Benelux. “Sof brings a breadth of internation- al experience and industry knowledge to enable Poly to lead the market in Northern Europe,” said Paul Clark, se- nior vice president for sales and man- aging director, EMEA, Poly. “He will be ensuring the delivery of the right solutions for customers and partners in the region – bringing advanced au- dio and video conferencing products together with device management ser- vices, as organisations reimagine the way they work and look to enhance vir- tual meetings.”
Socratous joins Poly from database management provider Bitnine Glob- al Inc. where, as president of sales & marketing, he was responsible for developing strategic and operational plans to support the business’ expan- sion across EMEA.
Prior to this, Socratous served as vice president of EMEA at Seagate Tech- nology for over 11 years, where he led the sales, marketing and business operations, focused on increasing rev- enue and market share with a best-in- class organisation structure focused
Technological Innovations Group (TIG) is pleased to announce the appointment of Matthew Bailey as Regional Sales Manager UC for the United Kingdom. Matthew will work with the TIG sales division to bring his extensive experi- ence of the unified communications market to the team and will be respon- sible for driving the development of new business for TIG’s ecosystem of brands that integrate with Crestron’s world-class UC portfolio.
Discussing this new role Matthew said: “I’m really looking forward to embark- ing on this new journey at TIG in the Crestron UC space. With my experi- ence, drive & passion for UC technol- ogies, both Company and ultimately
Poly has announced the appointment of Sofocles Socratous as vice president of sales, Northern Europe, effective imme- diately.
Matthew Bailey is the TIG’s new Region- al Sales Manager UC in the United King- dom.
on service and team culture. “Poly’s range of smart communica- tions devices and services helps cus- tomers across industries for every enterprise need, and the demand for unified communications technology has never been more profound. It’s a great time to join Poly as the com- pany is at the forefront of delivering next-generation solutions to drive productive, authentic and meaning- ful human connections. I am looking forward to working with the team, cus- tomers and partners to respond to the emerging demands in line with the shift in the way we work, regardless of where we work from,” said Socratous. Socratous reports to senior vice pres- ident for sales and managing director, EMEA, Paul Clark.
ment, TIG’s CEO, Robin van Meeuw- en said: “I’d like to welcome Matthew to TIG. In the unusual circumstances that 2020 has presented we’ve all had to find new ways of working, and we’ve seen that Unified Communications are crucial
business technologies. Mat-
thew’s role will be to help businesses invest in UC to futureproof their work- ing practices.”
latakoo, in a further move to strength- en its market presence, has an- nounced the addition of two key members to its growing team. Charlie Mitchell is the new vice president of sales and will coordinate all sales ac- tivities in the US, as well as oversee an expanding global sales team. Alex Almada joins as director of marketing and will manage key marketing driven growth initiatives. The appointments come as the company expands its vid- eo transfer and workflow product port- folio to support production companies as well as its traditional broadcast production customer base. Charlie Mitchell previously was the ex- ecutive vice president, sales and mar- keting in North America for LiveArena AB, a Swedish cloud video company. Prior to this, he held executive posi- tions with leading broadcast technol- ogy companies, including as director of sales for IBM Watson Media. Prior to joining latakoo, Alex Almada was senior digital marketing manag- er of GPB Capital, an alternative in- vestment firm, where he oversaw the company’s digital transformation and online footprint. With more than a decade of experience in helping com- panies grow, Almada is a technology savvy marketer with a vast knowledge of SaaS companies. He has a robust background in all aspects of digital marketing.
Client success are on the horizon - I simply cannot wait to start, meet ev- eryone and get going at TIG!” Commenting on Matthew’s appoint-
Paul Adrian, CEO of latakoo, “We are building a dream team to take us into this growth phase. Char- lie is a proven sales leader who will elevate our game in the cloud video and workflow marketplace while Alex brings a mastery of web-driven strat- egies for marketing engagement and success.”
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