Distribution
some time. Two examples of such efforts include an on-line formulation project management channel aimed at optimizing customers’ time to market in the Americas and a portal for customers in a selected number of EMEA countries that provides product and marketing information.
“In our industry, business is
established through personal long-lasting partnerships based on knowledge-sharing and industry expertise. Taking our innovation capabilities into the digital space, which has been accelerated by the coronavirus crisis, will however never replace the importance of these personal relationships; digitalization is complementary to these personal relationships and will take our interactions with suppliers and customers to the next level.” Matthew Nancekivell says Azelis’ platforms are there to
As a distributor, Azelis has specialized technical knowledge of a broad variety of products from many suppliers and provides medium and small size customers with technical advice and access to products and services that may otherwise not be available to them
the company, providing much more added value than just sales: “To further standardize, professionalize and boost our original and individual digitalization efforts, we kicked off the global digitalization programme in September 2019. We had several drivers to start this global journey: first of all, we see that B2B buyers are using online portals to find information on sellers, products and formulations. Buyers today want high-quality technical information without lead times and at Azelis we are developing new digital offerings that respond to this demand. We made a decision to start from customer experience but to focus on all our users. “For our employees, we
service customers in the best possible way and enhance their experience of working with
will offer new digital tools to work even more efficiently. For our suppliers, we will offer a connected platform to share data and insight. In a nutshell:
www.chemicalsknowledgehub.com
our vision is to be a connected enterprise that delivers shared value to our customers, suppliers, and our employees. “Virtual collaboration, new content formats, and new types of events are key to inspiring our customers in the digital era, which has proven critical during circumstances such as the ongoing crisis. We expect virtual collaboration to become more of a norm in the more traditional chemical industry and for Azelis this is a truly exciting opportunity to learn from the needs of our internal and external stakeholders and be able to enhance our digital offerings globally. Digitalization is all about knowledge-sharing; at Azelis this knowledge has been tremendous already but we are making it available more quickly, more efficiently and in a more accessible way than ever before,” he says.
Generating value in the supply chain “Having expert content on the digital platform will also enable us to stimulate our customers and help them in their new product idea creation process which means that our expert work shifts from problem-solving to co-creation of new products with customers, helping them to shorten their time to market. This is where we want to be as this will generate value for all partners in the chemical supply chain – not just ourselves, but more importantly for ourcustomers, suppliers, to end consumers and the environment,” Heli Kilpala concludes.
Further information Dr. Heli Kilpala, Group Director of Strategy & Digitalization
E:
heli.kilpala@
azelis.com The Azelis CustomerPortal also includes extensive information detailing how products have been formulated. 46
Matt Nancekivell, Director Commercial Operations E:
matt.nancekivell@azelis. com
Summer 2020
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