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Cosmetics


www.chemicalsknowledgehub.com Capturing the essence of Africa


Zeze Oriaikhi-Sao, founding director of Malée Natural Science, explains how the company was founded to serve the African beauty products market with a brand that reflected the rich natural resources of the African Continent and how it has become a thriving business that continues to grow.


“ M


alée Natural Science was born out of circumstance,” says Zeze Oriaikhi-Sao,


Founding Director of MaléeNatural Science. “I had just finished my master’s programme and moved to South Africa from the UK in the middle of the recession in 2009 and found myself in the centre of a hiring freeze. I saw that the market there lacked a local contender that expressed local culture, but also a brand that celebrated the rich natural resources that have been used for centuries by Africans and the beauty industry alike. “During my time travelling


within Africa, I also found that the appetite for such a product and brand existed, although no one knew where to look or how to access it,” she continues. “What was readily available in the markets as by-products of food lacked the aesthetic appeal, aromatherapy benefits and the scientific approach that would appeal to a more discerning consumer.”


Thus began the idea of Malée – based on the premise that it is possible to capture the essence of Africa in a bottle or jar, and produce a unique productmade with


Zeze Oriaikhi-Sao, founding director of MaléeNatural Science


indigenous ingredientsthat capture the scents of the landscapes, celebrate its people and can be shared with all, regardless of their gender or age.


Look to traditional ingredients Oriaikhi-Sao says a ‘huge’ part of MaléeNatural Science’s ingredient selection involves looking back on traditional remedies, such as those used for healing, special occasions and traditional ceremonies: “Traditionally in Africa, the idea of


beauty and the use of natural oils, scents and natural colouring for adornment is an inherent part of the culture. To be able to celebrate and draw attention to this with Malée is an honour. For example, our logo is an Adinkrahene symbol from Ghana which means the keeper of secrets and Malée’s product packagingfeatures ‘tribal’ markings that all have meanings,” she says, adding that the company’s scents are all expressions of moments and the landscapes unique to Africa: “For example, Verdure is inspired


by the atmosphere at 4am before a safari game drive – the moisture in the soil, the dewy leaves and the invigorating feeling one feels as the sun is about to begin to rise.” She adds that as a pioneering


luxury global African beauty brand, MaléeNatural Science has been able to demonstrate that there is an appetite for a diverse range of products and voices from Africa within the global beauty market, adding that, locally, a sustainable approach is not only changing lives through job creation, but by pledging a percentage of its profits, MaléeNatural Science is contributing to educating and mentoring students from disadvantaged communities while also providing the facilities and learning materials they need to reach their full potential. “With each sale, we want to help build a world where all people have the opportunity to achieve their dreams,” says Oriaikhi-Sao.


Scientific foundation


To achieve these aims, MaléeNatural Science works with leading cosmetic chemists who


40 Summer 2020


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