www.chemicalsknowledgehub.com Meet Dr. Heli Kilpala and Matt Nancekivell of Azelis
Dr. Heli Kilpala has been Group Strategy & Digitalization Director at Azelis since November
2019.Prior to joining Azelis, she held the role of Digital Principal at DSM, where she was responsible for stimulating the digital mindset across the DSM IT organisation and business, increasing the number of digital initiatives, bringing in digital knowledge and expertise, and driving digital initiatives aligned with the company’s strategy. Prior to this she worked at DSM Food Specialties, Deloitte Consulting and as an independent consultant.Dr Kilpala holds an MSc in Economics and Business Administration from Oulu University, Finland and a PhD in Civil & Environmental Engineering from Utah State University, USA.
Matt Nancekivell is Director Commercial Operations at Azelis. . He has 15 years’ experience in the specialty chemicals industry in New Zealand and Australia with roles in operations, supply chain management and technical sales for the personal care, homecare and industrial, and surface coatings sectors.He graduated from the University of Auckland with a Bachelor’s Degree in Commerce (Strategy and Operations Management) and he also holds a Bachelor’s Degree in Arts (History and Politics).
tagline: ‘Innovation through formulation’. The company has been increasingly focusing on formulation support for its customers and wanted to formalize this strategy and its business practices to provide innovative solutions to meet stringent market requirements. To demonstrate its belief in innovation through formulation, Azelis has been investing heavily in its formulation laboratories and the innovative solutions that have come out of these laboratories have won awards from independent industry bodies: Azelis has won more than 20 innovation awards in the past five years alone.
“As a distributor, Azelis has specialized technical knowledge of a broad variety of products from many suppliers and provides medium and small size customers with technical advice and access to products and services that may otherwise not be available to them,” says Heli Kilpala. “Formulation work performed in the company’s labs is sometimes done at the request of customers and sometimes the company itself proactively comes up with a solution to meet a market requirement or trend, thus shortening customers’ time to market and growing their business. Thus, since the
Summer 2020
company was founded in 2001, Azelis has evolved from a leading distributor of specialty chemicals and food ingredients into an innovative service provider.”
‘Local for local’ approach
The company stresses that a core element of its value proposition is its ‘local for local’ approach, a business model that enables local sales teams to sell to local customers. Azelis’ formulation laboratories, located in all the markets it serves, are each
dedicated to a single market segment and this approach, the company says, together with its widely differentiated product portfolio, innovative services and increasingly integrated sustainability efforts, gives it several advantages over its competitors:
“Azelis has been successful
in bringing its suppliers into new geographies or introducing them to new customers,” says Heli Kilpala. “This all requires excellent market penetration,
customer intimacy, product and production process knowledge, and many other aspects. This is why we employ industries’ best local experts and we pride ourselves on the quality of people we have. People are our biggest asset and they are the ones who are at the core of Azelis’ success.”
Investing in digitalization
In pursuit of these goals, Azelis has been investing in digitalized systems in different regions for
Distribution
The Azelis Customer Portal features comprehensive downloadable product information. 45
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