news briefs


Online Cooking Class for Diabetes Prevention


T


he Physicians Committee for


Responsible Medicine (PCRM) will present an online cooking and nutrition series to help people take control of their health as part of the Food for Life program. T e series, T e Power of Food for Diabetes Prevention and Treatment, runs from 10 a.m. to 12 p.m. starting on July 11 and continues for eight weeks on subsequent Saturday mornings. T e interactive series includes delicious, easy-to-prepare rec-


ipes, cooking demonstrations and ongoing support in a private Facebook group. Everyone who registers, attends the classes and fi lls out a short survey at the end will be entered into a drawing for one of fi ve Vitamix packages worth about $750 each. T e Food for Life program is a community-based nutrition


education program of the PCRM. PCRM is a nonprofi t organiza- tion advancing preventive medicine, primarily good nutrition, and supports higher standards in research.


Cost: $120. For more information, email Karen Osborne at KarenORawChef@gmail.com or visit Tinyurl.com/ydhwruqf.


Bliss Publishing Adds Digital Marketing Arm


B


liss Publishing, LLC, local publisher of


Natural Awakenings Austin, has added a digital marketing arm, Bliss Digital Media, to complement current promotional opportunities for local businesses. In an age when more


and more people do not want their activities tracked online, web ad services such as Google Ads and other cookie-based web mar- keting are becoming less and less eff ective for businesses to get their messages seen. T ese cookie-based services are the status quo of online marketing, with campaigns that off er no transpar- ency, no local reach guarantee, minimal reporting and can open the door to fraud. Bliss Digital Media uses a cookie-less, custom-marketing


model that uses sophisticated research to identify the audiences that visit brand websites. T is model excels in local online adver- tising because the local advertiser is getting in front of people in their own community on the actual websites they visit. With the right call-to-action, a local consumer might not just click on the ad, but they might walk in the advertiser’s front door and start asking questions. For example, a local car dealership may initiate a campaign


that targets used car buyers ages 18 to 54 that live in a specifi c Austin-area zip code. T e custom targeting model uses prede- termined lifestyle affi nity websites to deliver the web ad within a geo-target that is specifi ed with the campaign. Since this kind of customer’s potential web activity has already been predicted through research, the dealership knows that when the ad is seen, it is by someone who is looking to purchase a used car and who lives close by. Bliss Digital Media can implement web ad campaigns on


thousands of websites with total transparency, local reach and viewability above the fold.


For more information about Bliss Digital Media, visit BlissDigitalMedia.com.


6


Austin Area Edition


AustinAwakenings.com


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