FEATURE


cific strategies and tactics your compe- tition may use as part of their recruit- ment efforts,” she says. “That will help you identify opportunities to dis- tinguish your ASC. ASCs need to be innovative, increase opportunities for new service lines and case types, and work on their payer contracting efforts to ensure physicians have the greatest opportunity to bring the majority of their cases to the ASC.” Brock says ASCs also can dis- tinguish themselves by working to give physicians exactly what they are looking for in a surgical facility. “Tailor your pitch to whomever you are recruiting. For example, some physicians may want units, some may want a 7:00 a.m. start time, some gastroenterologists may want an anes- thesiologist available for their cases.


Physician retention should be as critical to an ASC, if not more critical, than recruitment. Do not lose sight of the people who are loyal to you . . .”


— John Brock NorthStar Surgical Center


Find out what they are looking for and that is what you try to sell. “If possible, recruit circulators,


scrub techs and nurses who are knowl- edgeable in the specialty you are recruiting,” he adds. “You also need to have great turnover times and provide impeccable service.” The staff at Hastings Surgical Cen- ter prides itself on the level of service


it provides to its physicians, and this is a strong selling point to new phy- sicians, Day says. “We always try to go the extra mile for our physicians. We work to anticipate their needs and meet, if not exceed, their expecta- tions,” she says. “This can be as sim- ple as having their paperwork out and ready so all they have to do is sign it or small things such as always having


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