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property


Darcliffe Homes invited our writer John Burbedge to view its two latest residential developments west of Reading and he happily found himself in ‘Memory Lane’


Escape to my country ...


I stood on the spot where I watched horses jump gymkhana fences more than 50 years ago.


The woods where I played as a child and gathered wild flowers for my mother still overlook this land in Tilehurst where I grew up.


The difference today is the unstoppable march of time and inevitable 21st century changes brought about by Reading’s successful economic growth – highlighted by 35 impressive brand-new homes now built by Darcliffe Homes on this site opposite Hall Place Equestrian Centre.


Was I surprised? – Yes. Was I disappointed? – Not really. Was I happy? Overall: Yes. Let me explain.


Popularity brings people … who need lifestyle homes


Change is only a surprise if you are unaware of it happening, but … evolution brings progress, which brings change


The Ridings, as the new Darcliffe Homes development is fittingly called, and indeed Stoneham Park, its sister 66- home development being built nearby in Tilehurst, are both solutions – each helping to alleviate the need for new homes in the Reading area, the heart of the dynamic and thriving Thames Valley.


Over the past 50 years, I have watched and reported on Reading’s growth from a small market town to a major European ‘city’ with multinational links and a reputation for a diverse talent pool, available jobs, and business opportunities.


Innovation and adaptability have been catalysts for Reading’s evolution as a UK economic success story.


Since the PwC/Demos Good Growth for Cities Index began in 2005, this town which now operates as a city has consistently ranked in the top two cities, alongside Oxford.


Regularly among the top 25 European cities for growth and future investment, Reading has developed long-standing business clusters in IT, pharma, finance, logistics and professional services, and has been named the second most business-friendly small city in Europe.


30 businessmag.co.uk


Darcliffe Homes, through its two Tilehurst sites is providing those lifestyle homes, which offer the best of both worlds – easy access to Thames Valley workplaces and rural surroundings.


Tilehurst is under five miles from Reading; Darcliffe’s Tilehurst homes are under 500 metres from desirable local countryside. Stoneham Park actually borders an Area of Outstanding Natural Beauty.


Proximity to Heathrow and London is another locational selling point – Tilehurst and Reading have key work-life motorway and rail links. Broadband fibre technology (pre-fitted in all Darcliffe’s homes) also enables worldwide communication and home-working opportunities.


And, Darcliffe Homes is providing ‘the best of both worlds’ in other ways – traditional business and building values, plus the latest innovation and home-design features.


Disappointment comes from unachieved expectations, but ... quality development, choice and service bring satisfaction


Darcliffe Homes may be new to some, but it has a strong construction pedigree.


It is part of the long-established Country Estates Group, led by joint MDs Graham Denton and Gary Smith, managing business parks and commercial


developments across the South East, predominantly in the Thames Valley.


“We believe the time is now right to expand our development operations to meet the growing demand for new houses that meet the needs of today’s workers – both at work and at home,” Graham Denton explains.


The residential company’s growing reputation and progress is highlighted by its current project pipeline and keen ongoing search for potential development land.


“Graham and Gary are very proud of the work Darcliffe Homes does. With their construction career background, I think they would shiver if our homes were not traditionally built. Before we start any building work they are adamant that is the way we should go, and I think that’s reflected in the customer comments we get on ‘the feel’ of our houses, their quality of finish and the fact that we go the extra mile,” explained sales manager Jonny Denton.


Both Tilehurst sites offer a wide range of different ‘ready to move into; no hidden costs’ homes – from bungalows to three storeys, 2,3,4 or 5 bed properties, to suit families, downsizers, upsizers, or ‘Help-to- Buy’ first-time residents.


Plus, there’s an attractive package of home-making features for buyers including underfloor heating, softened and filtered water, leading-brand kitchen equipment, and even an instant boiling-


THE BUSINESS MAGAZINE – MARCH/APRIL 2020


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