16 CASE STUDY
NOT JUST LIVING, BUT THRIVING “Although independent living and wellbeing are key,” says Lara, “sociability and friendship are at the forefront of the offering at Battersea Place, with intelli- gently designed communal spaces to facilitate this.” As a prime example, there is a member
of staff at Battersea Place whose sole purpose at work is to provide entertain- ment for the residents, booking and creating events for them to keep their calendars full. These range from trips out, to the use of the many in-house amenities on site. Lara continues: “An evolving calendar
of social activity is designed to reflect residents’ passions and interests, includ- ing local excursions to the many social attractions in the capital (enabled by the services of a minibus and carpool). Friends and family are also welcome to enjoy the many benefits of Battersea Place, with a guest apartment available for their use.” Residents might meet for an exercise
session in the large onsite pool for example, with towels provided so they don’t need to bring one down with them; or they might enjoy the crafts room together – which as everything at Battersea Place, can be used with family members to keep residents’ apartments
clutter free). Or they might watch something in the cinema room, which now offers opera broadcasts too, with drinks and snacks in the intermission at the bar); or meet up for a drink in the bar’s happy hour. According to the head of sales, the
interior and exterior designs are also key to tying this overall experience together: “While underpinned by a sense of luxury, the overarching aim was to create a welcoming, homely atmosphere without feeling too corporate. Inspiration was taken from the luxury hotel industry, yet comfort was at the forefront of that vision.” She continues: “The natural landscape
of the park and the contemporary design of the building are reflected throughout the interiors, using natural motifs and materials. London’s status as an interna- tional destination is also present in the design, with iconic artwork of the city throughout (designed to appeal to the well-travelled, cosmopolitan residents of Battersea Place).”
RETIRING IN STYLE Throughout what is clearly a highly successful development, you see happy, smiling faces – both residents and staff – and couples having a quiet drink,
people sipping a coffee, having their nails done, or quietly reading in the library. Looking out of a window, I am
suddenly reminded of the building’s location – it is easy to forget that on top of all these amenities, it’s in a prime spot just across the road from Battersea Park, Chelsea just moments away over the bridge, South Kensington five minutes away by car. There are of course exten- sive transport links, as well as the private transport services that the facility itself offers – at a fittingly high-end cost. “As London’s first luxury retirement
community,” says Lara, as we head back through the reception, “Battersea Place is a pioneering development, providing a new lifestyle choice for the over-70s.” She concludes: “Residents frequently
comment that Battersea Place has ‘changed their life for the better’ and that ‘they wished they had moved sooner.’ She says their advocacy of Battersea Place is one of the key drivers of sales enquiries (with word of mouth outperforming any other marketing channel). Families, too, comment on how good
the move has been for their loved ones, while also feeling reassured that their needs are exceeded, “enabling them to enjoy the best retirement has to offer.”
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