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LIVE 24-SEVEN


Your music career has spanned close to three decades, what do you find is your biggest motivation to keep making music and keep performing? I just do music because I’m really not good at anything else! Honestly, you don’t want to see me kick a ball. Trust me, it ain’t pretty! I’ve a knack for writing great melodies and obviously we did the Sting album, we won a Grammy, three years before that we did ‘Need Your Love’ which was a Top Five single in America, which made me happy. I’m still writ- ing songs that have relevancy within dancehall, and I write for other people also. It’s just a hobby for me, music for me is just like air after a while, and it’s just kind what I do! I don’t have any aspirations to be any mogul or have riches – I just want to play music and be happy, that’s it.


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Throughout your career, you’ve always given back to your hometown community in Jamaica and charity has always been close to your heart; how important do you think it is to give back? For me, coming from humble beginnings to now being at this level – I played for the Queen’s birthday the other day – when you’re sitting around and dining with kings and queens, from a little kid that came from Jamaica, it’s humbling. After a while, you realise just how very fortunate you are and I don’t think that was given to me just so I could walk around drinking, partying and banging chicks, it had to be something greater. I have to use this platform, I have to bring people together to do something amazing. Starting up a hospital for children was what I chose to go behind because it was the only one in the English-speaking Caribbean and I realised for a hospital like that, it would mostly be children and they would be serving in a neighbourhood of about 400-500 people a day and those are huge numbers for such a small hospital. I had the ability to get sponsorship and pull people together and create these massive concerts, we made a lot of money for them. We were able to build their cardiac wing and were very instrumental in the building of the CAT lab and all the equipment. I was in Jamaica just two days ago where we turned over $100,000,000 to Jamaica. We continue doing stuff like that. I’m also a brand ambassador for Food For The Poor, which is the fifth largest charity in the US. I do a lot of work with Home Base, which is a charity for the military to combat invisible wounds. It’s good to be in that position where you can put your celebrity towards something like that. I also do work with Chain of Hope, who perform cardiac operations for little babies in third world countries. After a while, especially where I’m at right now where I’ve done all the partying, it’s time to do something.


You have a military background yourself, is that something that has always stuck with you, especially when it comes to charity? I was in the first Gulf War, so I know all about that. I don’t think you’re going to go through any war without having some sort of trauma, it just comes with it. I’m in a position where I can do a lot of work with the military, even as far as doing concerts for them and doing shows in Bosnia and Germany.


You’ve had number one albums, number one singles, toured the world…what would you say is your career highlight to date? There’s a lot! I think meeting James Brown and him being such a really big Shaggy fan was such an out-of-body experience;


the whole Sting project has certainly been a highlight of my life; Michael Jackson and Michael just being such a fan; playing at the 30th Anniversary at Madison Square Garden. Going Diamond is also a massive highlight. It’s been a very amazing ride; it’s been pretty good and pretty colourful.


Last, but not least, what else is in the works for you? Well, after the tour with UB40 in North America, I went straight off and did Disney’s ‘The Little Mermaid’ LIVE for ABC. Sting and I might get back in the studio, as there’s a project we’re discussing, so we’ll see how that works… It’s going to be something off the wall, it seems so far-fetched, people might not understand it, but that’s how we like it! When you’ve been doing things so long, you just look for things that excite you. So, a couple of projects here and there and we’ll just see how it goes!


KISSTORY presents The Blast Off! Tour have revealed the Grammy Award winning US star Eve will join the all-star line up of the inaugural 2020 arena tour as a very special guest.


The rapper and Hollywood actress comes armed with hits including ‘Let Me Blow Ya Mind’, ‘Who’s That Girl?’, ‘Tambourine’ and more many more. Eve has enjoyed a whirlwind career of success which has led to multiple awards and also featuring as VH1’s ’50 Greatest Hip Hop Artists’.


Eve joins the huge line which includes live performances from top US artists Nelly, Salt N Pepa, Shaggy, Mya and Blu Cantrell as well as appearances from UK garage stars So Solid members Lisa Maffia and MC Romeo, scene pioneer MC DT and the British duos Oxide & Neutrino, DJ Luck & MC Neat and Sweet Female Attitude. They’re all hosted by the American hype man and hip-hop personality Fatman Scoop.


This is the first time a tour of this format has been done in the UK and will be coming to Cardiff, Nottingham, Leeds, Manchester, Newcastle, Glasgow, Liverpool, London and Birmingham throughout March, while kicking off in Dublin on February 28th. Tickets are on-sale now here.


#BLASTOFF! 2020 TOUR DATES


FEBRUARY 28th – Dublin 3 Arena


MARCH 2nd – Cardiff, Motorpoint Arena, 3rd – Nottingham Motorpoint Arena 5th – Leeds, First Direct Arena 6th – Manchester Arena 7th – Newcastle, Utilita Arena 8th – Glasgow, Hydro Arena 10th – Liverpool, M&S Bank Arena 11th – London, O2 Arena 12th – Birmingham, Resorts World Arena


For further information contact William Luff or David Sullivan at Wilful Publicity william.luff@wilfulpublicity.co.uk david.sullivan@wilfulpublicity.co.uk


LIVE24-SEVEN.COM


CE L EBRIT Y INTERVI EW SHAGGY


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