SAVILE ROW GIN ANNOUNCES NEW GLOBAL AMBASSADOR
When Britain's newest gin brand launched at Gieves & Hawkes, David Gandy was there to lend his support and confirm his involvement in one of Mayfair's most exciting start-ups
E
ntrepreneur and British style icon David Gandy was in Gieves & Hawkes on Savile Row, to help launch Savile Row Gin.
Britain’s newest gin brand is a London dry gin made with a blend of 12 botanicals including kumquats. The gin is juniper and citrus forward,
with the citrus notes balanced by spice from coriander and pepper. The production process is overseen by Master Distiller Rob Dorsett. Savile Row Gin adds to David’s existing
portfolio of British brand investments and is one of three that he is personally involved in on a day-to-day basis. “I look to invest in British start-ups that
I believe to be of superior quality with inspirational teams," he said. "As a lover of gin, Savile Row Gin stood
out from the crowd with its smoothness and flavour. I loved the fact that it is a quintessentially British product, produced in the UK and curated on one of Britain’s most iconic streets, one that stands for craftsmanship and quality. He added: "I’m excited to be part of the
team to help expand and grow the brand.” Savile Row Gin is the brainchild of
Stewart Lee, Managing Director of Savile Row Style Magazine. As its long-time publisher, he believed he was the right person to launch Savile Row Gin and sought the support of stakeholders on the Row, including many of the historic Savile Row tailoring houses. Stewart commented: “I wanted to
create a spirit that celebrated Britain’s proud tailoring heritage with a gin that had a taste and aesthetic that upheld the values of its iconic London namesake. A Savile Row suit is known universally as the best one can buy. “With the name comes a level of
expectation. Using the same artistry and attention to detail, we feel that we have crafted a gin that the Row would be proud to serve. “David embodies the refined elegance
and style of Savile Row and I am delighted to have his support, both as an ambassador and investor for the brand.”
22 SAVILE ROW STYLE MAGAZINE
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