Macpherson Trade Paints celebrates 135 years
Ask decorators ‘which paint do you always keep in your van?’ and you’ll most likely hear Macpherson. But what’s helped the brand become a favourite among decorators since it was first launched in 1884?
A strong history
In 2019, Macpherson is celebrating its 135 year anniversary, having been founded by Donald Macpherson in 1884. His paint, varnish and Chinese lacquer manufacturing business was launched in Manchester, and relocated to Bury in Lancashire in the 1940s due to rapid expansion.
By the 1980s the brand was recognised as the fourth largest coatings company in the UK, and its reputation for quality has continued to grow since then, with it remaining one of the best known names in the decorating industry.
And in 1991, Macpherson joined the Crown Paints family, staying true to its northern roots with Crown being headquartered in Darwen, Lancashire.
Keeping the decorator at heart
Since becoming part of the Crown Paints family, Macpherson products have continued to grow in popularity, with the Eclipse Emulsion proving to be a top choice for decorators wanting a reliable interior paint.
Macpherson Eclipse Emulsion has become the brand’s bestselling product, with the water- based product offering excellent opacity and a smooth matt finish. As well as being better for
the environment, the product being water- based means it doesn’t have the lingering odour found with solvent-based equivalents.
Macpherson Eclipse’s popularity in the decorating trade is in part thanks to its high moisture permeability, allowing it to be applied to new plaster and render before the drying process is even complete.
Because time is money, Macpherson Eclipse has been developed to save both, without having to compromise on quality. With a spreading rate of up to 16 square metres per litre and a touch dry time of two hours, the product can be recoated after four hours under normal conditions. This means that, under permitting conditions, it’s possible to get two coats on the walls in one day.
And its ease of application – the paint can be applied with a roller, brush or spray as required – provides yet another bonus for decorators.
Always developing
Macpherson Trade Paints’ 135 year history has seen it become one of the most trusted brands among decorators, and Crown Paints is committed to its continued development, both through established products like Eclipse and Vinyl Silk, or the addition of new products.
The latest product added to the Macpherson range is hardwearing emulsion Durable Acrylic Matt, which has been specially formulated to ensure any scuffs and stains can easily be washed off without any damage to the paint’s finish thanks to its built-in stain and moisture resistance, which help keep walls looking cleaner for longer.
What’s more, Durable Acrylic Matt is available in trade favourites Brilliant White and Magnolia, but it doesn’t stop there – there’s a choice of more than 7,000 tintable colours, so it’s no surprise that Durable Acrylic Matt is quickly becoming another firm favourite for decorators.
For more information on Macpherson Trade Paints and to find your nearest stockist, visit
www.crowndecoratingcentres.co.uk and you can follow Crown Decorating Centres on Twitter @CrownDecorators and
Facebook.com/crowndecoratingcentres.
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