Application news


Philips PDS plays well at David Lloyd Clubs


Philips Professional Display Solutions and Hutchison Technologies bring transformational change to David Lloyd Clubs, with a UK and European rollout of high impact LED videowalls and digital signage to create a new and unique immersive workout experience.


Founded in 1982, David Lloyd Leisure operates David Lloyd Clubs, providing high quality, family orientated fitness and leisure facilities across 99 UK sites and a further 15 across mainland Europe. Each year, they welcome over 570,000 members and employ approximately 8,600 people, including an expert health and fitness team of over 2,000 and more than 680 tennis profes-


display runs off a single secure network - bringing true trans- formational change to David Lloyd Clubs. Consistent


inside all Blaze


studios, Hutchison selected the Philips 49” BDL5588XC X-Line Series, offering the in- dustry's narrowest bezels and advanced alignment solutions for clear, distraction free im- aging, to create inspiring vide- owalls (typically 3x2) – used to


eration of digital content to Da- vid Lloyd’s Blaze customers.” Michael Tulip – UK Signage Sales Manager, Philips Profes- sional Display Solutions “Philips Professional Display Solutions provided cost-effec- tive and commercial products that enabled seamless inte- gration into the project scope. With the added benefit of the CMND solution, we were able to provide David Lloyd with pro-


London Metropolitan University installs new Interpreting Suite


Conference Interpreting students at the London Metropolitan Univer- sity are enjoying a new state-of-the-art interpreting suite thanks to the expertise of buk Solutions, audio-visual integrator Reflex and the University’s Information and Technology Services (ITS) team.


London Metropolitan Univer- sity, which runs a portfolio of interpreting courses (MA Con- ference Interpreting/MA In- terpreting and short courses), named the Suite after Micha- lina Ageros, in honour of the influential London Met inter- preting lecturer. The University invited her to officially open the Suite, along with its Dep-


buk Solutions and Reflex that turned this project into a real- ity.


I am proud of what we have achieved. It was an ambitious project. Technology is an ally. It supports the work interpret- ers do. This is why it needs to be fully integrated to interpret- ing education."


have enjoyed a long relationship working with London Met, so it was especially pleasing to be invited back to work with Asso- ciate Professor D’Hayer.” Yag Depala, Sales Director at Reflex, said: “It was important that we engaged with a partner that understood the require- ments of the University and complimented our central AV


Oliver Holmes, Director of Information and Technology Services at London Met: “We have created a con- ference interpreting suite that meets the highest industry standards and provides our students with an excellent learning and teaching facility.”


uty Vice-Chancellor Professor Donna Whitehead, at its new Holloway site. It used to oper- ate out of Moorgate.


High impact displays truly match the impact of the Blaze programme.


sionals. Across all venues, Da- vid Lloyd Clubs feature over 180 swimming pools and offer more than 13,000 exercise classes every week.


Looking to conquer the de- mand for HIIT (High-Intensity Interval Training) and the ex- plosion of boutique-studios, the fitness giant met the trend head on with the creation of 'Blaze.' Housed in its pur- pose-built studio, the stand- alone instructor-led facility combines cardiovascular train- ing with strength, boxing and martial arts skills to give an in- tense workout.


The Challenge


Available in 54 sites (with more being added throughout 2019 and beyond), David Lloyd Clubs required an innovative, premi- um quality Europe-wide display solution in order to create a unique, more immersive and personalised experience for members during classes, whilst also maximising new marketing and engagement opportunities to


display relevant class content, motivational messaging and personalised performance data for members using Myzone heart-rate belts.


In addition, Philips’ 43” Full HD Android powered BDL4330QL Q-Line displays were installed in the studios to provide personalised content for members during workouts. Outside of each studio and around David Lloyd Clubs, 55” Full HD, Philips BDL4050D D-Line displays have been stra- tegically placed in order to help market Blaze to other guests.


Management


Using Philips Professional Dis- play Solutions’ built-in con- tent control and management software, CMND, all


displays


attract new members and ensure a return on investment. In order to not only meet but surpass expectations, AV in- tegration specialist Hutchison Technologies – a long term partner of David Lloyd Clubs – teamed up with Philips PDS for the installation of a range of premium Ultra HD connected digital signage and videowall solutions both inside and out- side every Blaze studio. Each


can be accessed, viewed and controlled entirely remotely – including management of all content and messaging (indi- vidually, or on mass) – all from David Lloyd’s Hatfield HQ. Performance levels and quali- ty of each display can also now be closely monitored entirely remotely and enabling swift resolution to any faults. “The team at Hutchison have used their technical know-how and outstanding understanding of the leisure market to maxi- mise the features and bene- fits of our displays and CMND content management platform. This collaborative approach has resulted in an outstanding solu- tion that is bringing a new gen-


P16 AV News December 2019


grammable content and remote support, on a European-wide roll-out project.” Adrian Gibson – Hutchison Technologies Ltd


The Benefits


With centralised connectivi- ty – using Philips Professional Display Solutions’ CMND server - all displays can be accessed, viewed and controlled entirely remotely – including manage- ment of all content and mes- saging – all from David Lloyd’s Hatfield HQ.


High impact displays truly match the impact of the Blaze programme, the range of Philips displays delivers premium qual- ity, motivating and engaging content that can be tailored to individual classes and across the Clubs to maximise return on investment.


Fact file:


Client:David Lloyd Leisure Locations:50+ Clubs across UK and Europe


Project:Energising Blaze with high impact displays


Products:


Philips 49” BDL5588XC X-Line Vide- owalls


Philips 43” BDL4330QL Q-Line Dis- plays


Philips 55” BDL4050D D-Line Dis- plays


Philips CMND Centralised Content Management Partner:


Hutchison Technologies


Michalina is an early pioneer in conference interpreting. She fled her home country, Poland, during World War II and, up until the age of 16, was mostly self-taught. Plans for the new Suite that bears her name were 18 months in the making and buk Solutions, Reflex and Lon- don Met’s ITS team worked throughout the summer to make the project a reality. They worked closely with Course Leader Associate Pro- fessor Danielle D’Hayer. She said: “I was quite specific about what I wanted but it was the collaborative approach between our


in-house team, Live streaming


The Interpreting Suite is digital and allows live streaming. As- sociate Professor D’Hayer add- ed: “The quality of the sound provided by Brahler system and the HD quality of the cam- eras offer the perfect opportu- nity to train interpreters in a professional setting.”


The technology installed by buk Solutions includes the Brahler DCen 32 Channel Dig- ital Interpretation System with fully integrated multi-camera tracking and web streaming. Paul Ward, International Sales and Marketing Manag- er at buk Solutions, said: “As specialists in installing inter- pretation suites in universi- ties, we have been fortunate to


design. buk Solutions with the Brahler DCen 32 met these to the full and the results are there to be seen.”


Oliver Holmes, Director of In- formation and Technology Ser- vices at London Met, said: “We have created a conference in- terpreting suite that meets the highest industry standards and provides our students with an excellent learning and teaching facility.” “London Met’s


selection of


innovative equipment, coupled with buk Solutions’ conference technology expertise was skil- fully integrated by Reflex to meet the demands of our sec- tor-leading educators and prac- titioners.”


IDNS redevelops Centre for Reconstructive Surgery


IDNS have completed a major redevelopment of the Charles Wolfson Centre for Reconstructive Surgery at the Royal Free Hospital. Devel- oped in collaboration with the world-renowned surgeon Professor Peter Butler.


The project was will expand re- search in developing new treat- ments in reconstructive sur- gery, using the most up-to-date facilities and best equipment. Using AJA Rovocam Ultra HD cameras with 12x optical zoom and 20x digital zoom delivered on medical grade Ergo mount articulated arms, IDNS provid- ed a collaboration solution that included NEC 75” LCD wall mounted screens, Crestron control systems and Top Tech teaching stations.


The cutting-edge facilities allow the surgeon to provide a 360-degree view of the re- constructive work being com-


pleted and share it with up to 60 students in 4K. The new reconstructive surgery brings together innovative surgical techniques and exploitation of recent scientific research to narrow the gap between pure science and clinical practice. It also establishes the qual- ifications and career paths of future generations of surgeons and research leaders as Robert O’Reilly, Senior Project Manag- er, explains: “This is one of the most advanced facilities in the UK purely dedicated to recon- structive surgery. It was great to work with IDNS on this proj- ect, when we were faced with


areas that weren’t anticipated the team at IDNS came up with solutions that allowed us to work around these challenges.” Darren Clayman, Managing Director at IDNS said: “The Charles Wolfson Centre is a world-class facility that gives future generations access to the best technology. This is a fantastic project for IDNS, par- ticularly as we continue to grow our healthcare portfolio as part of the NHS Shared Business Framework.”


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