THE ASCA JOURNAL OCTOBER 2019


14 TREATING VIOLENT PATIENTS


Adequate preparation and response required


DEPARTMENTS 6 MESSAGE FROM THE PRESIDENT


10 AS I SEE IT Improve the patient experience


28 LEGAL MATTERS Informed consent process in ambulatory surgery


34 DOING BUSINESS Put digital marketing to work for your ASC


38 MARKETING Build a data-driven marketing program


40 REGULATORY REVIEW ASCQC conference shows industry’s continued commitment to quality


44 ADVOCACY SPOTLIGHT Transparency in healthcare


48 ASCA NEWS Register by November to Save on ASCA’s 2020 Winter Seminar


49 WEB CRAWL Renew Your ASCA Membership for 2020


ASC Focus is published by the Ambulatory Surgery Center Association, 1012 Cameron Street, Alexandria, VA 22314, phone: 703.836.8808, fax: 703.549.0976, ascassociation.org. Reproduction in whole or in part without written permission from ASCA is prohibited.


Chief Executive Officer: Bill Prentice; Director of Communications: Kay Tucker; Editor: Sahely Mukerji; Staff Writers: Kara Newbury, Sharita Williams and Rob Kurtz.


Advertising inquiries should be addressed to Chris Schriever at 202.337.1897. Vol. 12, No. 9 | ISSN 1944-7280


FEATURES


18 MEDICAL TOURISM IN ASCs Marketing to patients outside your community


22 SET UP A COMPLIANT PATIENT TRANSPORTATION SERVICE


Stay within a new safe harbor and avoid federal anti-kickback violations


24 ASC VALUATION MULTIPLES Market collaboration on the rise


50 MARIJUANA AND MEDICATION RECONCILIATION


Be sure to capture all the details of your patients’ use


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