d79 KITCHENS
The New Forest Oak Ergo Memory kitchen includes many features such as the worksurface ‘table’ eating area on the left and a number of appliances concealed behind tall cabinetry on the right that will find their way in to the design of many future kitchens
Currently a mostly urban trend, ready meal services fall broadly into two categories; the ready to cook and the ready to eat. Both will impact on the design of kitchens in the future if the services continue to grow as they are predicted to. A ready to cook meal is basically a box with all of the ingredients needed to cook the dish, already measured out in the quantities required.
HelloFRESH is one of the market leaders in this arena. According to its website, HelloFRESH delivers 16 million meals per month and has almost two million customers. And this is just one of dozens of companies now offering a ‘meal in a box’ delivery service. It seems obvious that if ingredients are going to be delivered and stored in precise quantities rather than bulk packets then a change of storage systems – and by extension the cabinets containing storage systems – is going to happen too. If all you need to cook the perfect meal is just a mouse click away, will tomorrow’s kitchen take up as much space?
“Companies like HelloFRESH are doing well and are meeting a need to supply good food, very easily and simply,” says Keith Myers of The Myers Touch. “These meal systems still need cooking and people seem to be moving away from microwave meals in to cooking fresh and will therefore need some equipment to do that.
“I would say it will be dependent on the skills they have to cook, how much space they have and how much cooking is a pleasure verses a chore. Just look at the interest in cooking shows and the sale of cook books.
“Kitchens are so much more than food. They are social spaces and cooking meals together is a big element of a family and relational groups. So, if you like cooking I still think people are going to be adventurous and enjoy the whole range of exciting experience that cooking together can bring, and therefore will be require equipment within their budget to meet that objective.”
“Generally speaking Miele customers love to cook from scratch,” adds Neil
Pooley, Category Manager for Kitchens at Miele. “They may well subscribe to a recipe box subscription service, taking advantage of the automatic ordering and delivery and the opportunity to try new dishes, but the raw ingredients still need to be prepared and cooked perfectly. The most successful recipe box services will offer food that is of the highest quality, organic and with excellent provenance.
“My view is that in the future, it is not necessarily that appliances will need to become smaller or have less features – certainly Miele’s Perfect Fresh refrigeration technology will be as important as ever in storing fresh ingredients that may not be cooked for a few days. I suspect the real change will be in kitchen design and storage as customers will need to efficiently store the dry goods from their recipe boxes.”
If ready-to-cook packages still rely on traditional appliances to do the actual cooking, the same cannot be said of ready-to-eat meals. These are not in themselves a new idea; very few people
designer kitchen & bathroom
designerkbmag.co.uk
AUG 2019
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