d26 SHOWROOMS


“Working with Master designers like Gio Ponti in the 50’s and Paolo Tilche and the 70’s and 80’s, Ideal Standard played an important part in this evolution, not only introducing design in the world of bathrooms but also influencing society as a whole and redefining the role of the bathroom within it. Our goal is to build on this strong heritage and translate it into the 21st century – like we did with the creation of the new Conca


MAY 2015


AUG 2019


series or the introduction of the unique colour palette to Ideal Standard’s ceramics and faucets portfolio. Going forward, we will continue to design collections that reflect the company’s history while offering customers something they’ve never seen before.”


The link between past design classics and today’s contemporary styling is what makes the latest offerings so interesting, says Levien: “Having worked


designer kitchen & bathroom designerkbmag.co.uk


with Ideal Standard for several decades, I know that innovation-led products can have a significant positive impact on people’s lives. A lot of the time true innovation comes from looking at and learning from the past. This is an ethos built into Ideal Standard’s business, with many of its products building on the most outstanding elements of previous successful collections, and reimagining them for today’s world.


“The solutions you’ll find in this showroom have been created to answer the needs of modern customers, helping architects, designers, developers and specification professionals alike.”


d Contacts


Ideal Standard / 76- 78 Clerkenwell Road, London, EC1M 5QA / idealstandard.com


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