REFERENCES AND RESOURCES
ACHIEVING EXCELLENCE IN SELLING: A SOUTH AFRICAN PERSPECTIVE 3E Author: N Blem
OUPSA | Mar 2007 | Narrow Crown | 352 pages 9780195786484
Achieving Excellence in Selling: A South African Approach 3e is for any salesperson, selling any product, through any medium. An empowering ‘how to’ guide, this text will help you to maximise your sales potential: find out all there is to know about expertly approaching the sale, closing it and following it up.
MARKETING SUCCESS STORIES 7E Content editors: M Cant & R Machado
OUPSA | Nov 2010 | Paperback | 256 pages 9780195994896
Marketing Success Stories 7e covers the strategies of well-known South African companies that have, through a range of marketing interventions, repositioned themselves or grown market share.
MARKETING 6E
Author Information: CW Lamb, JF Hair, C McDaniel, C Boshoff, N Terblanche, R Elliott and HB Klopper
OUPSA | Sept 2019 | Paperback | 608 pages 9780190751876 | 9780190740641
Marketing 6e is a strong foundational text for first- year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning.
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30 TVET CATALOGUE 2019–2020
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