interior design
6
USE NATURAL LIGHT FOR WINNING SHOTS
Lighting is super-important, stresses Hall. “I don’t use any artificial light in my images, and if it can be avoided, it should be. Natural daylight is always best. “Of course, it depends a lot on individual properties and the kind of light you have at home, as well as your window treatments. But for me, bright sunshine makes it hard to take clear images. I always try to shoot on a bright but cloudy day. “Tis is espe- cially important if, like me, you only use your phone for photography. Having great images is probably 95% of what Instagram is about, and if they’re fuzzy, blurry or unclear, you won’t get the hits.” Insta-Tip: Don’t over-style - you don’t need to karate chop your cushions or iron creases into your curtains. Your home will be more enticing if it looks like just that - a place you love to be in - not a staged set piece.
5
MAKE IT YOURS “Its really important to have some-
thing unique in every room, that not everyone else can go out and buy - a star piece,” says Hall. “It can be vintage, bespoke, something up-cycled - but it must be something that gives your home personality. I think a really important thing on Instagram is that people should be able to look at an image of yours, and know immediately that it’s yours. “Tat can be difficult because there’s a lot of trends, and for months you can find everyone has the same print or chair, but finding those really special pieces is a good way of ensuring your home has its own special ‘stamp’ and identity.”
If you can’t find what you want for a room, design your own, she suggests. It can be more affordable than you think, and local craſtsmen or artists or retailers may be prepared to bespoke a piece for you. Insta-Tip: Most people look at Instagram on their phones, so don’t try to cram too much into one shot. Use what’s called ‘negative space’ or try to narrow down the focus of the shot. A whole room can get lost in one image, so take several shots taken from different angles and close-ups of details. It’s about contrast between interesting things to look at, and giving items breathing space and allowing them to impress.
PROPERTYMAIL /17
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