NUMARK ADVERTORIAL
search engines is a website that is regularly updated with new and engaging content.
Tip - a weekly blog on the latest hot topics in pharmacy and a weekly news round-up would help create a good reputation. Another key factor here is increasing the number of links from external sites, particularly those with better reputations themselves. This again ties in with creating regular content.
How can SEO benefit my pharmacy? Search engine results are the primary driver of website traffic and, as such, play a huge role in helping your
pharmacy offering stand out to potential customers.
For example, when a prospective customer searches for ‘flu vaccine’ or ‘cold and flu remedy', you want your website or ecommerce page to show as high up in the search results as possible, thus making your SEO strategy critical in engaging with potential customers and driving those customers into your pharmacy or on to your online store.
Where do I start? Take a look at all the key pages within your Content Management System (CMS) and ensure you are utilising the four key principles
discussed to allow your pages to have maximum visibility within relevant searches. If your website is managed by a third party, ask for details to understand what measures they have in place to ensure your website is optimised for search engines.
How do I measure my SEO performance? A topline performance indicator to measure how your SEO strategy is performing is to look at your website traffic on Google Analytics. Take a look under ‘Acquisition’, then ‘All Traffic’. In here, click on ‘Channels’ and you will get a breakdown of how your users have arrived at your website, included is ‘Organic Search’
which is the number of users that have visited your website via searching on a search engine. Try drawing comparisons from previous webpage statistics to see the impact SEO is having on your website.
Not sure where to start with Google Analytics? Numark members can take a look at an overview of measuring website performance and how it can benefit your online strategy via below link.
www.numarknet.com/9011
Not a Numark Member? Discover the many benefits of a Numark membership
www.numarknet.com/2468
Rather than listing all your different services on one page titled ‘Pharmacy Services’, it would benefit your SEO ranking for each individual service to have their own web page that is titled accordingly, eg, ‘Stop Smoking Service’ or ‘Medicine Use Review’
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