OUTLOOK 2019\\\ >> 10


technologies. Sealand, for e x a mp le ,


introduced a mobile app that allows users to track shipments, share information, and monitor the status of refrigerated containers. OOCL makes use of big


data and machine learning techniques to build predictive models and algorithms on vessel movements, including speed changes, route deviations, idling, abnormal stoppages, potential delays, and predictive ETAs. “By having earlier notice of potential delays,” said Steve Siu,


the


company’s chief information officer, “we are able to notify our customers more quickly of changes in schedules so that they have timely information to better manage their supply chains.” Alleviating terminal


congestion is another challenge being undertaken by technology. Terminals at the Port of Long Beach are using GE’s Port Optimizer soſtware to access data that will allow more efficient container movements. Participating terminal operators and other stakeholders receive improved advance notice of cargo arrival and data on the availability of equipment, labor, and other resources.


from five%, matching of empty import containers with exports. “As vessels come into port,


drivers and terminals are ready and distribution centers are able to consume freight fast and efficiently,” said Kidd. E*DRAY has been operating in Seattle, Tacoma, Los Angeles, and Long Beach since 2018, and has plans to expand to the east coast this year.


Blockchain technology


Blockchain technology has been much touted as a data environment that can connect supply chains in a trusted manner and process millions of shipping transactions each day among numerous stakeholders. Sealand is working with IBM to use “blockchain to allow different parties access to data pertaining to a specific shipment with the idea of providing more visibility to the transfer and release of goods,” said Ariel Frias, director of marketing at Sealand. Blockchain can also speed


the financial transactions associated with international trade, as demonstrated by HSBC and ING Bank. HSBC was able to issue a letter of credit relating to a bulk shipment of soybeans from Argentina to


“As vessels come into port, drivers and terminals are ready and distribution centers are able to


consume freight fast and efficiently.” Reade Kidd, E*DRAY


Malaysia to ING in 24 hours, a process that takes five to ten days when undertaken conventionally. Meanwhile, the


A startup called E*DRAY


seeks to increase the velocity of containers in and out of ports with a combination of technology and local coordination. By keeping the conversation local and troubleshooting specific situations, Reade Kidd, the company’s president, said E*DRAY has been able to double the speed of containers off port and increase to 20%


Philadelphia-based Holt Logistics Corporation announced it’s the first independent port operator in the northeast to pilot a blockchain-based global trade solution developed by Maersk and IBM. “Our industry generates enormous amounts of paper work and data,” said Thomas J. Holt III, business development manager for Holt Logistics. “We believe that blockchain technology will increase information velocity and validity throughout the supply chain, unlocking billions of dollars in value for stakeholders each year.” Technology has


Issue 1 2019 - FBJNA “Blockchain allows different parties


access to data pertaining to a specific shipment with the idea of providing more visibility to the transfer and release of goods.”


-- Ariel Frias, Sealand


demonstrated its value for trade processes, but it can’t do much to mitigate the effects of ill-advised policies promulgated by humans.


Traders around the world are now waiting anxiously for a Trump administration determination to tariff imported automobiles on


11


national security grounds. US ports and their private


sector partners have their own


concerns, as they


invest billions to improve infrastructure. “They are concerned about making these investments in an unstable trade environment,” said Nagle. “Eliminating that uncertainty is especially important as this administration seeks to find partners to build America’s infrastructure.”


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