NEWS
Goodwood are GEO Certified
Golf at Goodwood receives GEO sustainability certification
Golf At Goodwood’s greenkeeping team has realised its ambition of gaining the coveted GEO (Golf Environment Organisation) Certification, for its commitment to sustainability across both The Park and Downs courses.
GEO Certified is the symbol of great golf environments worldwide, designating that a golf facility has met a credible standard in sustainability across six key areas. To be eligible for certification, the greenkeeping team had to submit an extensive application that evidenced work in nature, water, energy, supply chain, pollution control and community.
Goodwood’s greenkeeping team, led by grounds general manager Phil Helmn, set out to achieve the GEO Certification knowing that it would not just safeguard the environmental future of the courses, but also be of benefit to members and customers and the local community. After independent verification, the GEO concluded that Golf At Goodwood should receive certification because of its “outstanding work to minimise impact on the environment through the introduction of biomass heating, solar panels and enhanced monitoring on water consumption.” It continued, stating that “the club has also undertaken numerous natural environment projects providing enhancements to habitat in line with the surveys and advice commissioned by the facility.”
The application took twelve months to complete
and involved a holistic approach, with the greenkeeping team working with different departments across the Goodwood Estate, such as forestry, finance, repairs & maintenance, Home Farm and parks & gardens.
Russell Carr, Deputy Head Greenkeeper on The Park course, was credited by Phil Helmn as being the man who pulled all of the resources and information together to submit the application to the GEO. He said; “We’ve introduced a sustainability ethos into our thinking with our regular team meetings and it has been great seeing each team member embrace it. We’ve been proud to see the team working towards certification and they have almost become competitive, bringing back photos of the wildflowers and animals that they spot while out on course.”
Phil was particularly proud of the work his team had put in and said; “Work towards this certification started four-and-a-half years ago. It’s about protecting the planet, looking after our local community and working with the supply chain to broaden this thinking. We look after an
awful lot of greenery and feel personally responsible for protecting theses spaces for the good of our planet and for the benefit of future generations. The greenkeeping team has done - and is continuing to do - a wonderful job.”
Financial
John Deere included among the Best Global Brands
John Deere has again earned a spot among the world's most valuable brands in an annual ranking completed by Interbrand, a leading brand consulting firm. John Deere is ranked 88th in the Best Global Brands research announced today, moving up four spots from a year ago. Interbrand estimates the John Deere brand to now be worth approximately $5.4 billion.
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Global Chief Executive Officer of Interbrand.
Interbrand said its brand valuation is based on three key areas - financial performance of the brand; the brand's influence on purchase decisions; and the brand's strength to create loyalty and sustainable customer demand.
John Deere has been included in the Best Global Brand ranking since 2011 when
8 PC December/January 2019
Interbrand estimated the value of the John Deere brand to be $3.65 billion. The Interbrand methodology was the first of its kind to be certified by International Organisation for Standardisation requirements for monetary brand valuation.
www.JohnDeere.com
help for clubs
Sport England partners with Grant Thornton to help grassroots clubs manage their finances
Financial adviser Grant Thornton has created a programme of online workshops aimed at helping grassroots sports clubs to better manage their finances.
The workshops are part of a partnership between the business specialist and Sport England and include topics such as “Future fitting your finances”.
All content and workshops will be made available via Club Matters, a website run by Sport England offering sports clubs free practical resources.
“Finances are often a challenge for sports and community clubs, which is why we are partnering with Grant Thornton to offer support in this area,” said Rosie Benson, head of clubs at Sport England.
“Sports clubs who are successful in the long term are built on sustainable finances and we hope the latest videos go some way to de-mystifying some of the key financial processes that clubs often face.”
“These videos add to our growing resource of tools on the Club Matters website, which has helped thousands of clubs so far.”
www.sportenglandclubmatters.com
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