22 NEWS


Spending boosted by hot summer


With the long days of sunshine now a distant memory, a recent report reveals that the unusually good weather this year encouraged many more consumers to put their hands in their pockets. The prolonged heatwave


in the UK allied with major sporting events boosted spending on summer items such as outdoor and gardening products, BBQ food and holiday clothing, with consumers judging Tesco to be the retailer that had promoted its summer ranges the best, according to GlobalData, a leading data and analytics company. The company’s latest


report ‘Summer in the UK 2018’, reveals that 43.3 percent of consumers spent on summer this year, including retail products and leisure. Despite spend on retai l dominat ing, spend on leisure increased as a proportion of overall spending, as UK consumers took advantage of the great weather. Emily Salter, Retail Analyst


This year’s heatwave boosted spending in the UK


at GlobalData commented: “Price continued to drive retailer choice for summer products, as low price was an important influencer for 55.4 percent of food and grocery shoppers, and 54.0 percent of holiday shoppers. The significance of price was despite an increase in per- ceived financial wellbeing. “Along with the heatwave, price-focused retailers could take advantage of the 46.6 percent of consumers who watched the FIFA World Cup, thus capitalising on the


increase in overall summer spending, with retailers such as ASDA, Primark and Aldi increasing their purchaser shares across summer product categories.” Many consumers also


rated price-led retailers amongst the most successful at promot ing summer ranges, with ASDA, Primark, Aldi, Morrisons and Lidl all featuring. Grocers proved to be the best at communicating their summer products, as more consumers bought summer holiday products


MARKET TRADER, NOVEMBER 9 - 22, 2018 Festive market keeping it local


The seventh Christmas market in a North Yorkshire town is a sell-out, with all 200 stalls having been booked, mostly by Yorkshire-based traders offering gifts, clothes, jewellery, food and drink. The four-day event in Harrogate runs from Thursday 15 to Sunday November 18 on the town’s Montpellier Hill. Organiser Brian Dunsby, who leads the


team of volunteers, told local media: “The positive feedback from last year’s traders made us think we would have high demand again this year, but it has once again exceeded all expectations. “Two thirds of this year’s traders have been


before. This enables us to be very selective about our new traders, so we choose those who are based in or near Yorkshire, offering local produce and a variety of hand-made products not found on the High Street. “As well as giving traders an opportunity


to reach a new audience, it makes the Harrogate Christmas Market a unique experience for our visitors. “We have a lot of traders returning and


asking for their usual stall locations, as many customers come back to see them every year. “The Food and Drink Marquee is now full


of independent local producers with small stalls around the walls, and with plenty of


and general summer items, verifying the importance of value for money and convenience. Ms Salter concluded: “Summer provides grocers with a substantial opportunity to capture spending from


tables and chairs in the middle for visitors to rest, whilst enjoying a wide choice of hot and cold food, and non-alcoholic drinks.” Christmas Market Group Chairman Steve


Scarre said: “People often forget that this isn’t a commercial operation – it is run by a team of volunteers who give up a lot of time to make the Christmas Market a success. “As well as being a great event for Harro-


gate district’s many residents and visitors, Harrogate Christmas Market has altruistic purposes. It is run on a not-for-profit basis and any surplus is donated towards other local charitable organisations and events, which also attract visitors to Harrogate.” Brian Dunsby, the former Harrogate Chamber Chief Executive added: “It has always been important for us to use this event to boost tourism at a quiet time of the year to benefit local shops, hotels, restaurants and other businesses. “However, it is still a very professional event


– our traders often comment that it’s the best organised market they take part in. “We’re proud to say that is all down to


the hard work of our team of volunteer Market Makers, plus a few professional sub- contractors looking after traders and visitors.” Free shuttle buses will run shoppers to and


from the market every ten minutes each day the event is on.


disloyal shoppers, as 13.6 percent of consumers switched from their normal retailer when purchasing summer food and grocery items.


“The choice of more unusual products and quality


proved to be important reasons for consumers switching to another retailer, so grocers should focus on product innovation to capitalise upon the demand for interesting, good quality seasonal goods.”


Save up to a massive £10,000 in rent


THE MARKET HALL, SCOTCH STREET, CARLISLE (also known as The Covered Market)


Flexible rents and l icence agreements Ful ly-serviced stal ls Fantast ic retai l locat ion Free professional business support Business Grants Low risk


TRADERS WANTED!!


The Market Hall in Carlisle is one of the few remaining Victorian Covered Markets in the Country and a great place to trade!


Located in the City’s Historic Quarter, The Market Hall is conveniently located in the pedestrianised City Centre with a bus stop on its door step, a train station within walking distance and car parks nearby.


Home to many of the City Centre small businesses, the Covered Market is a melting pot of traditional and modern


retailers brimming with an eclectic mix of quality goods and services.


Visit the Market Hall and enjoy a


relaxing shopping experience created by a friendly atmosphere and the sense of community among its traders.


Idlewel ls Market, Idlewells Shopping Centre, Sutton-in-Ashfield, NG17 1BJ markets@ashfield.gov.uk


01623 551385 www.ashfield.gov.uk/markets


T.K. Maxx and Wilko, the Centre’s anchor stores, add to this amazing retail offer giving visitors a unique and enjoyable shopping experience under one giant roof.


(01228) 513991


M23327


M23284


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